BoxyCharm Levels Up Your Lashes

If you haven’t gotten your butter LONDON fix in this month’s BoxyCharm, you are missing out! BoxyCharm’s subscription-based luxury beauty hub is perfect for the beauty junkie!! With a monthly subscription box for just $21, every month is a new box of beauty surprises on your door step.

Featured in April’s ‘Peace, Love & Boxy’ festival inspired BoxyCharm was butter LONDON’s new Power Up All Day Wear Mascara! This oil-free, water-resistant mascara formulated with nourishing waxes and hydrating jojoba extract keeps your lashes soft while delivering 8 hours of length, curl and definition so you can dance the night away!

Don’t believe us, here are few reviews from some very satisfied Charmers who have tested and tried butter LONDON’s Power Up All Day Wear Mascara.

“This mascara is amazing. It stays on all day no smudging or flaking. I rub my eyes a lot and it still didn’t smudge.” – Marjorie T.

“Love this mascara. I love how stiff the bristles are. They separate and comb your lashes. With the second coat it builds volume. They look feathery and healthy.” – Diane B.

“Umm, this mascara is ah-mazing. Don’t let anybody tell you different. It makes your lashes long and feathery. Freaking love it!!! I will purchase!” – Amy W.

“So light feeling like I don’t have anything on and it doesn’t clump up either I love it.” – Keila A.

“I meeeeeaaaaaan, she puts in work. Only mascara I’ve been reaching for lately.” – Danielle S.

“This is some of the best mascara! It has a tendency to clump with too many layers, but if you use a lash comb that’s not an issue. It makes them so long it’s unbelievable, and I can tell when I take it off that what has been on my lashes is helpful rather than drying them out and damaging them.” – Ashley W.

Reading these makes us all giddy inside! Not a BoxyCharm subscriber or didn’t receive Power Up Mascara in your box, we don’t know what you’re waiting for! Shop this luxurious mascara and matte black liquid eyeliner twin on our website to join all the Charmers who are raving about it!

Happy shopping!

View the Deals

What makes a great day to you? For us, enjoying a great “View” and some butter LONDON retail therapy! The cherry on top is HALF OFF butter LONDON retail therapy on The View’s View Your Deal Friday, April 12th!

butter LONDON blends edge and glamour in their beauty products for every mood and occasion. Whatever you need, we have you covered! Looking for a summer look? Check out the shimmer of Glazen Highlighting Gel in Champagne. Need to add a little glamour for a night out? Try the soft but bold shimmer of Glazen Eye Gloss in Flash. Want a bold shade for your lips? Set off your endorphins with the plumping Plush Rush Lip Glosses and Lipsticks – with a champagne scent! – our favorite combo, Elated and Dance Party. So many options and for this limited time, 50% off on View Your Deal.

Check out these butter LONDON beauty and nail products to add to your beauty repertoire.

  • Glazen Lustrous Liners and Glazen Eye Glosses deliver budge-proof shimmering eye color in formulas you will love!
  • Prime eyes for all-day wear with six matte Sheer Wisdom Anti-Aging Serum Shadows
  • Roll on an ultra precise line with our Stroke of Wow Roll On Eye Liners
  • Shimmering Glazen Blush Gelees are gorgeous and Sparkle works great as a blush or a bronzer!
  • Glazen Face Glow all over illuminator and Glazen Highlighting Gels give your skin the perfect glow
  • Glazen Lip Glazes add a touch a nourishing sparkle to any lip look
  • Plush Rush Lipsticks, Satin Matte Lipsticks and Glosses for bold, plumping color in three moisturizing formulas.
  • Give your nails a bold, bright mani and pedi in colorful Patent Shine 10X and our trend nail lacquer shades

Let’s go shopping and ENJOY THE VIEW!


Sun. Fun. Good times. Festivals! It’s that time of year and when the worlds of butter LONDON and summer festivals collide? Watch out!

Summer is coming up quickly so it’s time to get your beauty looks ready. A streak of shimmer across your cheeks and eyes gives the sun a place to shine while showing off your inner glow. To inspire you, a few beauty influencers use a few butter LONDON products to get their glow on all summer long. Check them out for some great trendy ideas or add your own beauty spin and become a trendsetter.

Kristina (@kikixxrose) added volume and length in a cinch for unreal lashes with Power Up All Day Wear Liquid Liner and Mascara. For a full-face of glow, she added a light layer of Crystal Glazen Face Glow to illuminate and show off! Its creamy and lightweight texture makes for an easy, all over illuminator that will last when the temperatures are high.

Lilibet (@bylilibet) created a soft summer look to channel your inner flower child.  The butter LONDON Tailored Brow Tint & Gel in Warm Brown for bold, tamed brows and with a touch of Mauves Glazen Smooth Silk Shadow Palette topped with Glazen Eye Gloss in Electric, has this festival goddess shimmering!

Patty (@pxttygaracia) created a soft look for the not-so-dramatic festival goers to keep your glow up simple but poppin’! She reached for the smooth and soft blush gelees in Dazzle for a rose-touched blush and Flicker to add a soft peach hue to her cheeks and a touch of Glazen Highlighting Gel in Chandelier.

Looking for your summer look? Take a peek at the full looks below!

Kristina | @kikixxrose

1. Primed eyes with Sheer wisdom serum shadow
2. Mauves Glazen Smooth Silk Shadow Palette in Mischievous, Lust & Sly and topped with Glazen Eye Gloss in Electric
3. Tailored Brow Gel in Warm Brown
4. Power Up All Day Wear Liquid Liner and Mascara
5. Plush Rush Lip Liner in Sensual Nude & Lipstick in Free topped with Glazen Lip Glaze in Fairy Dust
6. Glazen Face Glow in Crystal as a highlighter
7. Blush Gelee in Dazzle
8. For an added touch of sparkle, add glitter, because everything is better with glitter

Lilibet | @bylilibet

1. Primed face with Crystal Glazen Face Glow all over skin illuminator
2. Mauves Glazen Smooth Silk Shadow Palette in and topped with Glazen Eye Gloss in Electric
2. Tailored Brow Tint & Gel in Warm Brown
3. Power Up All Day Wear Liquid Liner and Mascara
4. Plush Rush Lip Liner in Really Rose & Lipstick in Frisky topped with Glazen Lip Glaze in Fairy Dust
5. Glazen Blush Gelee in Glimmer
6. Glazen Highlighting Gel in Chandelier
7. Lilibet adds a couple jewels around her eyes and flower to complete her summer ready look.

Patty | @pxttygarcia

1. Tailored Brow Gel in Dark Brown
2. Mauves & Neutral Glazen Smooth Silk Shadow Palette
4. Plush Rush Lip Liner in Sensual Nude & Spiced Wine topped with Glazen Lip Glaze in Rose Dust
5. Power Up All Day Wear Liquid Liner and Mascara
6. Glazen Blush Gelee in Dazzle & Flicker
7. Glazen Highlighting Gel in Chandelier

Looking for nail looks, check out our festival ready nail blog for inspiration!

Summer Shimmer, Festival Ready Nails

Pull out those flowing dresses and skirts, floppy hats, sunscreen and sandals, it’s almost summer festival season and butter LONDON is here to help with nail are looks to help you shimmer and shine! Summer is the season of showing off your nails with some fabulous, colorful lacquers. Especially lacquers that keep your nails conditioned and nourished while you dance the day away.

Always on trend, shimmer and sparkle are the only way to go but when you add in good-for-you ingredients for your nails you can be fabulous and guilt free! While you’re strolling and taking in the beauty summer whether at a festival, concert, or laying out for a relaxing day, butter LONDON and Emily (@dimondsndprls) have a few nail trend tips and trends that will help you get in the festival mood.


For a neutral look that utilizes the negative space featuring Candy Floss & top with Aura

  1. Apply a curved piece of tape horizontally in the center of each nail.  Make to press tape down firmly, especially at the edges of the nail. Emily opted for curved rather than straight tape to mirror the shape of nail tip.
  2. Paint two thin coats of CANDY FLOSS.
  3. Carefully remove the tape from each nail (preferably before the polish is completely dry). Use a small cleanup brush (try a cheap eyeliner brush from the drugstore) dipped in acetone to clean up edges of the stripe.
  4. Once completely dry, apply one coat of AURA.
  5. Once totally dry, apply topcoat, we recommend Hardwear™ Shine UV Topcoat!


For a metallic & glitter reminiscent of an ocean getaway featuring Seaside + Aquatic

  1. Paint two coats of SEASIDE on all nails. Let dry completely.
  2. Add one coat of AQUATIC to accent nail(s) of your choosing.  Emily likes to accent the middle and ring fingers. How beautiful are the metallic and glitter together?!
  3. Once totally dry, apply topcoat, we recommend Hardwear™ Shine UV Topcoat!


For an intricate nail design featuring Aura, Fruit Machine + Dahling

  1. Paint two coats of Aura on all nails, allowing the first coat to dry before applying the second.
  2. Once dry, apply FRUIT MACHINE to the tips in a “V” shape. Emily recommends starting from the edge of the nail and paint diagonally towards the center, repeating from the other side. Let it dry enough and add a second coat to smooth things out.
  3. Using a striping brush (or a thin eyeliner brush), trace the outline of the “V” with DAHLING. Emily painted one diagonal line all the way to the tip of the nail for a more asymmetrical effect. Keep your hand steady and make sure you haven’t had too much coffee right before attempting.
  4. Once totally dry, we recommend Hardwear™ Shine UV Topcoat!

For an sweet, pink manicure featuring Fruit Machine + Glitz

  1. Accent nails are the easiest way to spice up a manicure. Paint two coats of FRUIT MACHINE on all nails. Let dry completely.
  2. Add two coats of GLITZ to accent nail(s) waiting for the first coat to dry completely before applying the second. Emily used two coats of the glitter to get full, even coverage.
  3. Once totally dry, apply topcoat, we recommend Hardwear™ Shine UV Topcoat!

Spring Style Shift

The clocks have been set forward clocks, the days feel longer and Spring is in the air! What better way to bring in spring than with a change of the color guard? butter LONDON is on top of the trends with three new and exclusive nail polish and treatment pairings so you can usher in the new season in style.

Bright pops to pastels hues, mix and match shades of lavender, blue, pink and coral for fun and free-spirited spring nail looks. But don’t fear, butter LONDON will always keep the health of your nails in the forefront. All of the duos have the butter LONDON signature nail file and buffer, include good-for-you ingredients that help brighten, strengthen and protect your nails from future damage, and a treatment duo with a basecoat and topcoat to keep your nails naturally beautiful and healthy, and manicure looking gorgeous longer.


Take your manicures and pedicures into spring in a vibrant, bright coral crème and an eye-popping bubblegum pink crème that equally as playful. Spring wouldn’t be the same without these on-trend hues.

Trout Pout & Fruit Machine Patent Shine 10X Nail Lacquers and Signature Nail File & Buffer


Dress your nails in a soft powder blue or lavender crème nail lacquer. This romantic duo features our high-shine, gel-like formula … these pastel accents are perfect for Spring.

Candy Floss & English Lavender Patent Shine 10X Nail Lacquers and Signature Nail File & Buffer


Treat yourself to a polished, nail-salon treatment that’s easy to achieve at home. This must-have nail care kit features our award-winning Horse Power™ Nail Rescue Basecoat, ultra-shiny Hardwear™ Shine UV Topcoat and Signature File & Buffer.

Horse Power™ Nail Rescue Basecoat, Hardwear™ Shine UV Topcoat, Signature Nail File & Buffer

Upgrade your mani-pedi to match your spring excitement! Be creative and interchange the colors on your fingers and toes, or you can have one color on your fingers or one color on your toes. There are so many options to kick off the season.

Looking for your perfect nail lacquer shade, let your zodiac sign be your guide! Check out our for fool proof guidance!

Ulta 21 Days of Beauty

There are a few things that we must have when we leave home: purse, cell phone and MASCARA! Even if you have a freshly cleansed face, a swipe of mascara will do the trick to give you enough va-va-va-voom to feel fabulous throughout the day.

When out running errands or if you’re looking to add some extra life to your makeup look, long, full lashes are just the accessory you need. Whether you’re looking for lengthening, thickening, volumizing mascara, there are a few options in the butter LONDON product list that are a must have for your Ulta 21 Days of Beauty
shopping cart:

Double Decker Lashes
  • Thickens, curls and multiplies lashes from root to tip
  • 200% thicker lashes in just one coat
  • 314% increase in lash curl
On My, How High! Lengthening
  • Lengthen, volumizes and curls
  • 20% more length in just two coats
  • Curved nylon brush evenly coats every lash for panoramic length
Stroke of Wow Volumizing
  • Boost your lashes with max volume and length
  • Double side molded brush lengthens and adds definition for buildable volume
  • Natural emulsifiers condition lashes
Iconoclast Mega Volume
  • Vitamin B promotes lash growth while delivering intense, jet black shine
  • 300% increase in lash volume in just one coat
  • No clumping, smudging or flaking

All the Ulta 21 Days of Beauty fun starts today! From March 17th until April 6th, Ulta is offering you 21 days of beauty and butter LONDON is on the list of goodies. Be sure to stop by an Ulta store or visit for our $12 Mascara Hot Buy and on Tuesday March 26th visit to grab up our Beauty Steal when all butter LONDON lip products are 50% OFF. How in the world of beauty could you miss deals like these?

Not too many products can give the wide-eyed confidence like a great mascara (especially for just $12!) and to plumper, sparkly and moisturized lips, you won’t want to miss our Beauty Steal for a 50% off shopping spree on lip products! Get ready to fall in love with your new butter LONDON favorites.

We are Living For Coral

This year was destined to be a phenomenal year after Pantone announced that the Color of the Year 2019 is LIVING CORAL – a lovely shade of orange with golden undertones! This vibrant yet relaxing shade is the epitome of happy! A light and airy color that has a lighthearted, beachy vibe perfect for vacation, sunny weather, and all year round for a much needed pop of colour. butter LONDON feels the groove and has a few ways to add Living Coral to your lips and nails.

When you want to make a splash any time of the year, take a look at Living Coral Plush Rush™ Lip Gloss! It’s vibrant color, high shine finish and slight tingling sensation come together to give you the feeling of being on a refreshing Caribbean island any time of the year! While you’re imagining yourself strolling along the beach, a glass of bubbly won’t feel too far away with a hint of champagne aroma right there on your lips! The cushiony feel of the plumping complex will help you get the feel of fuller, smoother lips.


The three varieties of Living Coral mini-sized nail polishes are the same but very different. It all depends on the amount of sparkle and shine you require. For more shine than shimmer, try the Living Coral Patent Shine 10X™ Nail Lacquer. It will give you the drama you need to draw eyes to your nails but will surely keep your look on a classic level of “show off”.

For a little more shimmer, Living Coral Crushed Diamonds Patent Shine 10X™ Nail Lacquer is the one for you. The flicker of shimmer that comes from the light-reflected shimmer and multi-faceted diamond powder proven to help brighten your nails, delivers a polished looking manicure with up to 10 days of wear. The butter LONDON 10X fan favorite is always a great look for your everyday life as well as nights out on the town.

The ultimate glitter Living Coral shade is the Living Coral Glazen™ Peel-Off Glitter Nail Lacquer. It’s the glitzy lacquer that your eyes won’t be able to resist. For an added level of amazement, when it’s time to try on that next Living Coral lacquer, Living Coral Glazen easily peels off without damage. No scrubbing, no acetone or no stubborn glitter lingering on your nails.

Each nail lacquer is not just a beautiful swatch of colour for your nails, but also strengthens your nails from the outside in keeping them looking as beautiful as ever.


Shop our site starting March 14th – March 17th for 30% off sitewide, including our Pantone Color of the Year 2019 Collection. Use code BUTTER30 to grab up all your butter favorites.

Who Run the World, Girls!

In a world of full of hashtags and a growing women’s movement, butter LONDON is proudly partnering with Girls on the Run Puget Sound on International Women’s Day to help build a #BalanceforBetter. When you buy butter LONDON products today on, 10% of the proceeds will go to Girls on the Run Puget Sound!

As said by the Girls on the Run organization: “Every girl can embrace who she is, can define who she wants to be, can rise to any challenge, can change the world.” In other words, “who run the world? GIRLS!” The future of the world without girls will be nothing so it’s essential that they are supported and celebrated in many ways.

Girls on the Run Puget Sound

Girls on the Run is a 501c3 organization that recognizes the inner strength of girls (3rd grade to 8th grade) during a 10-week program through games, discussions and activities. During the program, the girls learn how to navigate their worlds and establish a lifetime appreciation for health and fitness. butter LONDON is so proud and excited to support Girls on the Run Puget Sound and a #BalanceforBetter to level the playing field so young women will get a chance to shine in a world that is not always a champion for young girls and women. Every butter LONDON product sold on March 8th will help support the Girls on the Run Puget Sound program and develop strong and smart girls to become the great women of tomorrow.

International Women’s Day 2019

On top of this great program, butter LONDON also recognizes International Women’s Day every year on March 8th. Always remember that these strong, courageous women were once little girls who fought for their place and won with the support of organizations like Girls on the Run. They’re strong, smart, willful, powerful and beautiful and ready to take over the world! International Women’s Day celebrates the cultural, social, economic and political achievements of women all over the globe and butter LONDON is doing its part to spread awareness against bias and discrimination.

Young girls and women across the globe have a mission and a voice. We hope that you will shop with a purpose. The future is exciting. Let’s build a gender-balanced world. Everyone has a part to play – all the time, everywhere. Play your part! Let’s all help create a #BalanceforBetter!

To learn more about Girls on the Run Puget Sound, click here

A Collaboration of Good and Evil

Are you looking for a new TV series to delve into? Well, butter LONDON may have just collaborated with your new favorite show! butter LONDON is collaborating with the Amazon Prime Original Series Good Omens and have two special nail lacquer sets to entertain you as well.

“Good Omens” is not quite the classic good versus evil story but of two spirits who must unite to save the world. Sure, it sounds kind of like a superhero story but these two couldn’t be more opposite or play on different ends of the spectrum. They learn that their work as a team gets them much farther than working against each other. Besides, how else can they save the world?!

These “frenemies”, Aziraphale and Crowley, must literally join forces to fight the inevitable apocalypse to save the world. Throughout show, the teamwork they must create slowly brings them together as unlikely friends with one enjoying a life of carnal luxuries of vintage Bentleys and fine wines while the other adores the finer things such as classical music, literature and couture cuisines.

With this collaboration, butter LONDON and Amazon Prime Studios have come together to share two new Good and Evil nail lacquer sets to match the luxe life of the show and are everything that the Good Omens duo represents.

  • Frenemies includes two Patent Shine 10X nail lacquers – Twee (a soft pink crème) and Wicked (deep vampy red crème)
  • Unlikely Duo includes two Crushed Diamonds Patent Shine 10X nail lacquers: Princess Cut (opaque pearl shimmer) and Red Diamond (shimmering red wine)

butter LONDON comes to the rescue with a mix of subtle and bold colours are everything to adore and, who would’ve thought to pair up these amazing shades? They represent the unlikely duos that Aziraphale and Crowley will bring to TV screens on May 31, 2019.

To get that devilish or angelic look or just to get in the spirit of the show – because who knows, the next person to save the world from an apocalyptic end might be you! – try these combinations at home:

  • Devilish: Paint each nail with two coats of dark shade. Paint the tip of each nail with the light shade!
  • Angelic: Paint both pinkies with the dark shade and remaining fingers with the light shade for an accent.
  • Best of Intentions: Alternate between the light and dark shades to create a wickedly sweet mani.

Available exclusively on and!

Best Nail Lacquer for Your Zodiac Sign

Whether you’re a water bearing Aquarius or the two sides of the Gemini, butter LONDON has twinned you with a shade of nail lacquer to match your personality with these Zodiac Sign pairings! It’s just like having your very own customized butter LONDON nail lacquer! How fabulous is that?!

From glitter shades, glossy brights to neutral shades and everything in between, each lacquer is matched with the personality traits for your zodiac sign. If you are a fan of Astrology – even for fun – you’ll enjoy the descriptions of each polish that will be tailored for you whether you’re earthy, passionate, vivacious, eccentric or optimistic.

If your Zodiac sign happens to be Pisces or Aries, even though your personalities seem to be on different ends of the spectrum, get ready to be equally fabulous! Kerfuffle is a soft peachy-coral creme shade for the creative and playful Pisces who’s both gentle yet emotional. The high energy vivacious and optimistic Aries is ready to rock the bright and bold Living Coral Pantone Color of the Year shade for a fun and memorable birthday celebration. HAPPY BIRTHDAY TO YOU!

Some of butter LONDON’s popular lacquers are included in these pairings. For Taurus, the natural tone of Yummy Mummy “exemplifies your patient and serene qualities”. Lemon Drop is for the “cheerful and modest” Virgo. The “eccentric” nature of the Aquarius is ready to shimmer in Rock Crushed Diamonds. Each shade is ready to be included into your beauty regimen and add to the beauty of your own personality.

These great shades make for great birthday gifts for friends and family who are just as obsessed with their nails and astrology as you! You can wear your Zodiac Sign lacquer on your birthday, all during your birthday month, Zodiac season or even all year! It’s your party, do what you like!

Each shade is an added gift for your birthday celebrations as you take your mani – pedi to another level of self-expression and self-love with your very own nail lacquer that fits you! Are you ready for a night out on the town with friends to celebrate your special day or are you taking the classic road and bringing in your own personal new year with a glass of champagne and fine dining? However, you chose to party, let YOU shine through. Even on your nails!

Check out your zodiac shade below!


Kerfuffle Nail Lacquer
Gentle and emotional personality traits deserves a neutral, but playful mani to bring out your creative side like this soft peachy-coral creme.


Living Coral Patent Shine 10X Pantone Color of the Year
Be your vivacious, optimistic and ambitious self in a bright, bold coral lacquer.


Yummy Mummy Patent Shine 10X Nail Lacquer
Paint your nails in this relaxing earth tone with a touch of shimmer, that exemplifies your patient and serene qualities.


Twee Patent Shine 10X Nail Lacquer
This versatile shade of pink is the perfect shade to showcase Gemini’s adaptable and social demeanor, reach for a light pink creme.


Giddy Kipper Nail Lacquer
Perfect for the water sign Cancer, you can never go wrong with this shimmering indigo to bring out your creative, emotional & resilient side.


Kip Nail Lacquer
To help you stand in your limelight, embrace your royal status in this shimmering skycloud lacquer.


Lemon Drop Patent Shine 10X Nail Lacquer
Channel Virgo’s responsible, logical, perfectionist traits with a buttery yellow shade that’s both muted and cheerful.


Glitz Peel-Off Glitter Nail Lacquer
Romantic, balanced and alluring, Libras pair perfectly with this sparkly lacquer that’s equal parts neutral and glitter.


Regal Red Patent Shine 10X Nail Lacquer
Passionate and seductive, Scorpios can show off their fiery personality in this true red creme lacquer.


Flusher Blusher Patent Shine 10X
Free spirited Sagittarius’ can embrace their inner traveler in this adventurous hot pink.


Cotton Buds Nail Lacquer
For the practical, responsible, and navigating Capricorn, a classic white mani does the trick.


Rock Crushed Diamonds Patent Shine 10X Nail Lacquer
Originality and independence mean a lot to the eccentric Aquarius, making this shimmering bronze hue an easy choice.

Whenever your birthday and whichever shade is for you, we wish you a Happy Birthday!