It’s Butter

1. What Type of Food Can You Not Live Without:

A.) Seafood

B.) Does coffee count?

C.) Mediterranean

D.) Tacos. Duh.

2. How Would You Describe Your Style?

A.) Bold and Trendy

B.) Timeless with a touch of Modern

C.) Delicate and Feminine

D.) Casual and Comfortable

3. Pick Your Favorite butter LONDON Product (we know, it’s hard)…

A.) Patent Shine 10X Nail Lacquer

B.) Plush Rush Plumping Lip Gloss

C.) Plush Rush Blush and Lip Stick

D.) Jelly Preserve Strengthening Treatment

4. What Nail Colour Do Your Find Yourself Reaching For?

A.) Bright: orange, yellow, red

B.) Classic: white, black and red

C.) Pastels: pink, purple and blue

D.) I’ll try anything

5. How Do You Like to Spend Your Weekends?

A.) Exploring the new, hottest night spots in town

B.) Trying local restaurants with my BFFs

C.) Reading a book while sitting in the sun

D.) On a spontaneous road trip

Ahhh, the true firecracker. Miami has a culture all its own, which is sure to cater to your outgoing and luxury loving personality. If you enjoy the finer things in life and consider 11PM early, then Miami is definitely the hot spot for your summer vacation. Dance the night away in the plethora of night clubs before hitting reset on the beautiful beaches during the day. You can soak up the summer sun and have fun dressing to the nines while complimenting your look with a siren red nail lacquer on your hands and toes. It’s the perfect colour for the summer heat and your spicy personality. 

Crisp and refined, you are the perfect mix of sass and class. A vacation to Saint Tropez—the colourful playground of the rich and famous—is just what you need this summer! Tucked along the coast of the French Riviera, you can stroll along the kaleidoscope streets while enjoying a nightlife of art, music and food. Show off your favorite flowy, white summer dress while walking along the beach with the butter LONDON soft, purple nail lacquer in English Lavender complimenting your perfectly polished hand.

The quieter and more sophisticated sister to the bustling Mykonos, Paros is a place of beautiful blue domes, bright white building and relaxing beaches. If you prefer lounging on the beach and taking in the slow-paced lifestyle, then this is the retreat for you. The island life is sure to embrace your laidback and delicate personality while treating you to a warm weather affair of traditional villages, great food and beautiful flowers. And don’t forget to channel the crystal-clear waters with a pale, pastel blue that was made just for someone who enjoys an easy pace, like you!

Pina Coladas. Turquoise Beaches. Outdoor Adventures. If all of these speak to you, then Cabo is your next stop for the summer. Full of dance, music, water sports and luxury, Cabo is the perfect place for the adventure seeking gal. Satisfy your thirst for spontaneity and fun with this worldwide paradise destination that is home to picturesque cliffs and food you’ll never forget. And while you’re basking in all the adventure, don’t forget to drench your nails in our zesty coral nail polish that captures both your happy-go-lucky personality and a tropical summer sunset.

Go beyond the rainbow this pride month with a vibrant beauty look that makes a statement!

The best thing about pride beauty is that there are no rules, so get ready to dive into your own self-expression with makeup that makes you feel the most YOU! If you’re looking to get inspired, butter LONDON has rounded up four of our favorite beauty trends to help tap into your bold, bright and brilliant side with makeup looks that you can wear with pride:

Rainbow Eyes

Rainbow eyes are the makeup mark of PRIDE, with beautiful colours strobing across everything from eye lids to cheeks. Most go bold with bright hues, but butter LONDON is loving this pastel take on the traditional rainbow trend. To create the look, pick up your favorite pastel eyeshadow palette and alter different shades across the lid. Make eyes pop even more by adding a bright blue or purple Eye Pencil into the waterline for vibrant definition.

Glowy Highlight

After completing your eye look, take the glow from the eyes to the cheeks with a sparkling pop of highlighter. No hand is too heavy with this radiant makeup trend that adds an ethereal glow to any complexion. Grab your favorite powder highlighter—or gelee highlight for a more natural vibe—and pile it onto the cheekbones, cubid’s bow and nose for confidence that shines.

Glitter Nails

Glitter nails are a must-have for any pride parade, which is why butter LONDON created a cheeky multi-colored overcoat just for you! All You Need Is Love is one of the latest shades to join the Patent Shine 10X Nail Lacquer collection and features a rainbow of glittery shine wrapped in a strengthening formula. Wear it alone for a touch of sparkle or use it as an accent overcoat on your most-loved nail polish colour for true self-expression.

Frosty Lip

Now that your nails, cheeks and eyes are covered, it is time to top off your pride look with a swipe of brilliant lip colour. Cherry red lips have always been a Pride Month staple, and while we love bold colour, we’re personally falling for one of the latest trends to hit the parade: frosted lips. Perfect for anyone who loves multi-dimensional colour, frosted lips add an unexpected touch of shimmer to any pride pout. Use it to top off your vibrant lipstick or wear it alone for a glazen lip look.

Clean beauty. We hear that word thrown around a lot…but what does it really mean?

It is true that in the world of beauty a new buzzword seems to pop up every week, but if there is one “fad” you don’t want to sleep on, it’s clean beauty. Just like you strive to understand what goes into your body, you need to understand what goes ON it too. Lathering your scalp, skin and nails in questionable ingredients won’t serve them (or you) well in the long run, so why not take a dive into skin-loving Feel Good Beauty?

Trust us, you won’t regret it.

So, what Is Clean Beauty?

Sure, there are a lot of ingredients that get a bad rap, but we aren’t here to get into that. Clean beauty is all about creating products that help make people look and feel their best. Most ingredients in clean beauty are sourced from the earth and tote a long list of “natural” benefits. Fruit extracts, plant-based oils and flowers are some of the most popular choices, especially within the beauty industry. At butter LONDON, not only do we develop our Feel Good Beauty nail polish and cosmetics with clean ingredients, but we also develop our products free of Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten and TPHP.

What Are butter LONDON’s Fav Clean Ingredients?

Of course, we can’t pick just one! All our butter LONDON nail polish and cosmetics feature plant-based ingredients sourced from Mother Nature herself, but there are 4 standout ingredients that we find ourselves using over and over again:

Bamboo Extract

Rich in a natural mineral called Silica, Bamboo Extract features gentle properties that help reduce redness, balance oil and improve the look of skin and nails. It is also known as a powerhouse ingredient for helping promote healthy cell turnover, which is why we love to use it in our nail lacquer and nail treatments to help promote brighter, stronger and healthier-looking nails.

Find It In: Patent Shine 10X Nail Lacquer and Jelly Preserve Strengthening Treatment

Vitamin E

Vitamin E is a key ingredient that helps boost the body’s health and immunity. While many foods are rich in this vitamin, it also be applied topically to the skin and nails. Known to be a powerful antioxidant Vitamin E helps protect from environmental stressors, ultimately helping to minimize the appearance of dark spots and uneven tone while also nourishing the skin and nails.

Find It In: Nail Scrubbers and LumiMatte Cool Blue Blurring Primer

Shea Butter

Shea Butter is truly a cosmetic superstar that is praised for its moisturizing abilities. This ingredient is extremely common in skincare, nail care and beauty, thanks to its high concentration of fatty acids and nutrients. When applied to the nails or lips, Shea Butter helps boost hydration, lock in moisture and improve the look of dryness for a smoother, softer appearance.

Find It In: Plush Rush Blush & Lip Stick and Plush Rush Tinted Lip Treatment

Coconut Oil

The butter LONDON tried and true, Coconut Oil is a popular pick for lotion, cream and other hydrating beauty products. Just like Shea Butter, this rich oil contains fatty acids that help quench the nails, face and skin with a burst of hydration. High antioxidant levels also help improve the look of dry skin while helping protect from environmental stressors, like pollution and blue light.

Find It In: QuickFix Moisturizing Cuticle Balm and Soft Matte Lip Cream

Gear up to wave goodbye to 2020 and say hello to 2021. Winter has finally blown in, signaling the start of the new year and, most importantly, new fashion and beauty trends! Get ready to shine at your family gathering, zoom party or make a toast at New Years Eve wearing the latest and greatest makeup looks (even if it at home), all rounded up by yours truly:

1. 90’s ReAwakening

Backstreet isn’t the only thing back, alright? The 90’s beauty routine has experienced a revival bigger and better than ever! With claw clips and bucket hats taking over the hair game, there’s also been a huge resurgence in the era’s hottest makeup trends. From glossy lips to smokey brown eyes, if they did it in the 90’s you best be doing it now!

What You Need: Feeling glossy? Coat your lips in a high-shine nude with the butter LONDON Plush Rush Lip Gloss in Birthday Suit. Want to play up the eyes? Create a cool-toned smokey eye with the 90’s inspired eyeshadow colors in the top-selling Teddy Boy Eyeshadow Palette

2. Geometric Nails

A solid coat of nail polish will never go out of style, but this year the standard nail look has undergone a mathematical shift. Geometric designs, negative space nail art and shapeshifting manicures have quickly begun to pop up on painted fingers around the globe. Not only does the whimsical trend look utterly sophisticated, but it also allows you to tap into that creative side with endless possibilities. 

What You Need: Experiment with tape, shapes and nail colours from the Patent Shine 10X Nail Lacquer collection. You can easily create polka-dots, triangles and unique nail designs with your favorite nail shades and a little imagination.

3. Dramatic Eyes

In the year full of face masks, we have all learned to embrace the eyes. Winter trends are really leaning into this current lifestyle with over-the-top eyeliner and colourful eyeshadow hues. With bright blue, neon yellow and metallic silver eyeshadow hues taking center stage, models and celebs alike have truly started to embrace eye-catching colors that make a statement… even if half your face is covered.

What You Need: Add a touch of high piment sparkle with the Glazen Eye Silk Palette in Mauve or go bold with a swipe of the buildable Glazen Eye Gloss in a dazzling grey, sparkling eggplant or multidimensional blue.

4. Frosted Everything

This season, winter radiance is taking a frosted turn with iridescent shine and white/silvery undertones. While we’re all familiar with that timeless GLOW, now is the time to turn that holiday shine up a notch with icy highlighter hues. You can also compliment your frosty makeup glow with a swipe of white eyeliner (another top trend) for a cool beauty look fit for an ice queen!

What You Need: Get glowing with the On The Go Highlighter Pen in Moonshine. Glide this icicle highlighter hue across the nose, cupid’s bow, brow bone and cheeks before tying the look together with a white cateye using the butter LONDON Eye Pencil in Alabaster.

5. Lived-In-Lines

If there was ever a year that knew how to blur lines, it was 2020. Now, Winter 2021 is taking a page from the year past and turning it into an effortless makeup trend. Elle editors and celebrity makeup artists have successfully dubbed the latest eyeliner look called Lived-in liner—”a smudged, smoked-out look that you can achieve with just one easy product: a malleable eyeliner pencil.”This season’s trend is also perfect for the lips, as it creates a flawless beauty look with a touch of glam.

What You Need: For the eyes, line the top and bottom lash line with the butter LONDON Eye Pencil in Union Black or Brown Sugar, then gently diffuse the eyeliner color with a dense eyeshadow brush or your finger. For the lips, follow your natural lip line with the rosy pink Plush Rush Lip Liner in Really Rose. Next, use your finger to gently diffuse the lip liner color inward for a subtly defined pout.

6. Nail Treatments

Nourished nails are always a must, but with the winter wind and some cities on lock down, people have begun to give their hands and feet some extra attention. If you can’t pop into your local nail salon, try giving your nails some TLC with hydrating nail treatments! The waterless manicure and tinted nail treatments have recently seen a burst in popularity, with at-home mani’s becoming more the norm.

What You Need: butter LONDON knows a thing or two about the Waterless Manicure—it’s our specialty! Shop our broad collection of waterless nail treatments, including the Melt Away Cuticle Exfoliator, Nail Scrubbers nail polish remover and nail prep and QuickFix Moisturizing Cuticle Balm. And, if you want to indulge dry nails to a surge of hydration + a pop of colour, swipe on our Jelly Preserve Nail Strengthening Treatment.