Feel Good Friday

Nail lacquer & lippies, palettes & scrubs—our butter LONDON birthday wish list this year proves that you can have your glam and wear it, too. Butter up your friends and family with the gift of clean beauty or celebrate *every day* like it’s your birthday thanks to this cheeky guide to the ultimate birthday gift that will help you celebrate the day and leave the birthday beauty lover feeling truly special.

LET THEM EAT CAKE

Feel like the birthday queen with this must-have nail lacquer set featuring two of butter LONDON’s best-selling Mini Patent Shine 10X shades: Let Them Eat Cake. Start off the birthday bash with Piece of Cake, the soft dusty pink crème nail lacquer that brings a chic celebration to your manicure. Paint on All You Need is Love, the award-winning rainbow glitter overcoat, for a sparkly high shine finish that simply dazzles under the light.

This gift meets at the intersection of practicality and whimsy, gifting that special birthday someone with a manicure essential that bursts with colour and glamour. Plus, our signature Patent Shine 10X good-for-you nail formula is proven to promote brighter, stronger, healthier-looking nails. Pair Piece of Cake and All You Need is Love together for vibrant birthday nails or debut separately for a classy and playful manicure that stands out alone. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. 

Be sure to start with the award-winning butter LONDON Horse Power Nail Rescue Base Coat and finish off with the best-selling Hardwear Shine UV Top Coat to help protect your manicure from chipping or fading.

SUGARCOAT ‘EM

The best birthdays include a *scrummy* buttercream icing, so why not remind the birthday royalty of their special day all year round? With the 2-in-1 LIPPY Lip Scrub Sugar Buttercream Treatment, help rescue lips from dry, chapped or cracked skin by gently exfoliating away dead surface skin and treating the skin underneath with deep conditioning for a softer-looking pout. Formulated with 100% natural sugar and skincare-infused ingredients, LIPPY Lip Scrub acts as a brill exfoliator, gently rolling over surface imperfections to help polish and improve lip texture. Get a birthday burst of hydration from key ingredients, Jojoba Esters and Coconut Shell Powder, for irresistibly prepped lips.

This easy-to-use, mess-free Lip Scrub stick can be used morning or night, or before the application of your favourite butter LONDON Lip Tint Treatment for a smooth base surface. Simply swipe onto lips to dispense the sugar scrub and remove with a cloth or tissue once you reach desired exfoliation.

LET THEM GLOW

Get a proper birthday glow with LumiMatte Blurring Skin Tint, the luminous skin tint that provides light to medium, barely-there coverage and delivers much-needed hydration for a no-makeup, makeup look. With a skincare-infused formula and sheer matte finish, this skin tint works seemingly effortlessly to help brighten the appearance of uneven skin tone over time, while super fine pearls provide the look of instant illumination.

Available in an array of universally flattering shades, LumiMatte is the next skin perfector your birthday beauty lover needs on the journey towards a flawless-looking complexion. Smooth over freshly cleansed and moisturized skin for a more blurred, dewy-looking glow. For more buildable coverage, gift LumiMatte Blurring Skin Tint along with the award-winning butter LONDON LumiMatte Blurring Finishing & Setting Powder.

DARLING DEAREST

Help make the birthday babe the center of attention with Oh Darling!, the Pro Essentials Eye Kit featuring three of butter LONDON’s cheeky, eye-defining eye makeup products. This luxe eye trio showcases butter LONDON’s #1 selling mascara, Double Decker in a convenient travel size, as well as an ultra-creamy Full Size Union Jack Black Eye Pencil and an exclusive 5-Piece Mini Neutral Eyeshadow Palette for subtle, everyday wear or full-on posh looks.

This fan-favourite lineup has everything the birthday beauty lover needs for thicker-looking lashes, highly defined lash lines and show-stopping lids. From rosy metallics to dusty pinks and burgundies, this universally flattering eye kit blends bold colour combinations into must-have looks that are perfect for a posh and playful birthday celebration.

THE ULTIMATE MANICURE

Create nail looks fit for the (birthday) queen with butter LONDON’s Ultimate Manicure Kit, the pinnacle of nail self-care. A 7-Pack of Ultimate Manicure Essentials, this skincare-infused manicure kit helps prep nails for butter LONDON’s best-selling Patent Shine 10X Nail Lacquer for bold, colourful manicures. The Ultimate Manicure Kit includes:

• Nail Scrubbers: Helps remove polish from past manicures
• Melt Away Cuticle Exfoliator: Magically melts away dry, overgrown cuticles
• So Buff Hand and Foot Polish: Exfoliates away dead skin
• Extra Whip Hand and Foot Treatment: Locks in moisture for softer, smoother hands
• Horse Power Nail Rescue Base Coat: Serves as a Biotin-infused priming coat for stronger, healthier-looking nails
• Hardwear Shine UV Top Coat: Helps protect manicure from UV damage and daily wear-and-tear
• P.D. Quick Dry Conditioning Drops: Accelerates dry time and conditions cuticles

Fall is quickly coming round the corner, and while we’re proper *buzzing* to have a steadily busier social calendar on the horizon, our nails are in need of some major TLC. Thankfully, butter LONDON has us covered to help prep our nails for the new season with the month-long EPIC Sale Event at CVS, in limited stores and online. Whether our nails need strengthening and recovery with skincare-infused butter LONDON Nail Treatment Minis or brilliant colour with the best-selling butter LONDON Patent Shine 10X Nail Lacquer Minis, it’s all at CVS this month only for the incredible offer of 2 for $12!!

To celebrate butter LONDON’s EPIC Sale Event at CVS, we’re highlighting some of our favorite ways to use our award-winning 10-Free nail treatments & lacquers to get an on-trend manicure and pedicure this Autumn.

1. Autumn Swirl Nail

Moody Merlots and complementing neutrals are totally in this season, whether you’re dressed in a dreamy denim number or that cozy cream sweater you’ve been wanting to break out. We’re absolutely in love with this nail swirl trio of butter LONDON’s Afters, Broody, and Mum’s the Word Patent Shine 10X Nail Lacquer mini nail lacquer shades that creates a luxe, IG-worthy nail look. To recreate this look, begin by painting on the colour-priming base coat to start your manicure off right with a protective base layer. Then, paint on two layers of Afters, our dark blackberry crème nail lacquer, as the background colour. Let dry. Use the whole of the applicator to create the thick swirl accent, painting on your desired swirl shape in Broody, our lush raspberry crème nail lacquer, and tracing it a few times until you reach the desired colour brilliance. Let dry. Repeat this step with Mum’s the Word, our rosy nude crème nail lacquer, using the edge of the applicator to paint a thin line that makes the nail pop. After nails are dry, finish with best-selling butter LONDON UV Top Coat to help maximize length of wear.

2. Jewel Tones

Look like a gem this autumn with butter LONDON’s jewel tone mini nail lacquers! Warm metallic jewelry catches the golden hour light this time of year, and this rich colour palette of dark sapphire, deep red, and dusty mauve is the perfect accent to accompany it. Feel regal—like Lizzy herself—with Her Majesty’s Red, the true red crème nail lacquer that will perfectly accompany a bold red lip and bronzy eye. Or, opt for our alluring Brolly, the smoky, navy blue crème nail lacquer that’s basically the new black. Pair it with faded denim for a classy and casual brunch date or glitz it up for a glamorous colour block look. Use Toff!, the sophisticated dusty mauve nail lacquer that’s just as great for breakfast in bed as it is for drinks at 7.

3. Rose-Coloured Vision

Everything’s coming up roses this fall (literally), and we think everything from powder pinks to retro technicolour fuchsia will make the trend list this season. For an elegant, soft and trendy look, try using a beige-to-pink colour gradient, with each nail a descending hue. Try Steady On! (cool nude), Yummy Mummy (cool beige), Mum’s the Word (rosy nude), Piece of Cake (soft dusty pink) and Royal Blush (soft pink) for a delightful neutral-to-soft pink progression. Or, if you’re off to a festival this fall and it’s the vibrant look you’re after, don’t forget Sweets, the soft fuchsias crème lacquer that we think is 80s new wave/synth pop level of cool.

And don’t forget! *All* of these mini shades AND MORE are available 2 for $12 at the butter LONDON x CVS EPIC Sale Event, in participating stores at CVS and online. Stock up and save for Feel Good Beauty and a season to remember.

Finally, a day fully dedicated to taking care of you! With 365 days of the year spent conquering the job scene, juggling household chores, and chasing after mini me’s (or furry friends), we think it’s safe to say the world has earned itself a day of R&R. Lucky for you, National Feel Good Day is all about prioritizing yours truly—and honestly, what better way to spend 24 hours than indulging in a little “me time”?

Here at butter LONDON, we’re passionate about a lot of things, but Feel Good Beauty definitely takes the cake. Today, we want to remind you to take the time to prioritize yourself and indulge in the things that make you feel the most YOU. And if you’re in need of a little inspiration, we’ve thrown together a list of our 5 favorite ways to recharge and make the most out of feeling good:

Go For a Walk

There’s no doubt that the world is appreciating days out of the house and on the town. This National Feel Good Day, take the time to soak in the sunlight and give yourself the right to reset with a breath of fresh air. It doesn’t matter if you live in the suburbs, on a busy city street or on a back country road—today is the day to get out there and move! So put in your favorite tunes or listen to the birds sing because a casual stroll is just what butter LONDON (and probably the doctor) ordered.

Play with Your Beauty Routine

I don’t know about you, but getting to mix up my beauty routine makes me feel like a brand new gal. If you feel like your traditional makeup routine could use a little refresh, use today to play around with new looks and bold touches. Even if you love your current beauty routine, try experimenting with fun makeup looks for your next night out. Add a hot pink lip or a swipe of a bright colored eye pencil—these are two of the hottest beauty trends you’ll be seeing in the upcoming season.

Catch Up with Friends

If this pandemic has made us treasure anything, it is time spent with loved ones and friends. If you are lucky enough to live in a place where life is back to “semi” normal, make National Feel Good Day even better by planning a fun outing with your family or closest BFFs. You can try out the newest restaurant in town (support those local businesses) or pick up a coffee and catch up on life. And if you’re still in a place that is socially distanced … well Zoom happy hours have become everyone’s 2020/2021 new best friend.

Treat Your Nails to a Spa Day

Feel good and look even better with an indulgent spa retreat from the comfort of home. Today is the day to throw on that  face mask that’s been sitting under your bathroom counter while treating your nails and toes to a salon worthy manicure. Kick off your nail routine with an exfoliating scrub that will leave skin looking supple and smooth before coating your nails in our signature Feel Good Beauty ingredients. When it comes to colour, you go simple with a pop of juicy colour using the Jelly Preserve Strengthening Treatments or choose your favorite shade from the Patent Shine 10x Nail Lacquer collection.

Take a Bubble Bath with Your Favorite Book

Plus a glass of wine! The world can be a little hectic, and it is important to stop, relax and take some time for you. And what better way to wind down at the end of National Feel Good Day than with one last toast to yourself? Fill up your tub (and your favorite drink) before tossing in an invigorating bath bomb or soup to set the mood—we also love a good-scented candle. Don’t forget to complete your bath with a head-to-toe moisture boost using the NEW! butter LONDON Extra Whip Hand and Foot Treatment. It’s uplifting lotion scent and hydrating ingredients are the perfect cherry on top of a Feel Good Beauty day.

It’s no secret that your makeup bag has been feeling lonely.

With a year stuck indoors and very little to show for it but a heap of online purchases and an extensive loungewear collection, it is safe to say that the world is ready for the ultimate revival. Thankfully, the temp has finally started to heat up causing people to venture outdoors and reacquaint themselves with what was once referred to as a social calendar (remember those?). And as all of us in the beauty world know, a full social calendar equals the perfect excuse for a full revamp for your fashion and makeup wardrobe.

Lucky for you, the fashion world isn’t sleeping when it comes to pushing out the latest and greatest trends, so if you are one of the many looking to break back into your makeup routine, we have you covered! Don’t let your makeup bag feel lonely anymore—rediscover your sense of beauty with makeup trends that are coming in hot for the summer:

A full face of foundation is fun, but when it comes time to ease back into makeup, a lightweight skin tint is your best bet. Warm weather months can break quite the sweat so choosing a product that lets your skin “breathe” is a flawless alternative to traditional foundation. Not to mention, the glowy barely-there makeup look is a MUST for summer trends.

Juicy, sultry and completely over the top, berry blush is our next rec for anyone looking to break back into their makeup bag. Piled high blush has been on the rise in the fashion world for the past few seasons, but this summer it is taking a very berry turn. To spice up your beauty routine, apply a cream blush in a raspberry or mauve hue to the top of the cheekbones and across the nose for a sun-kissed and lifted effect.

The revival of beauty is giving neutral eye makeup a run for it’s money this summer. With makeup on the backburner for most of the pandemic, people are ready to get out and experiment with playful, colourful shades—especially on the eyes. Pastel eyeshadow hues and bold eyeliner colours are some of the most popular picks we’ve seen, with bright blue, enchanting purple and emerald green shades being some of our personal favs.

Gloss it up and glow this summer with high-shine lips that will catch anyone’s attention. Matte lipstick has been the staple for years, but this summer makeup is all about radiance—whether on the skin or on the lips. Glossy lips can be created with a simple stroke, making them an easy go-to for anyone jumping back into beauty, plus they come in a variety of tints and tones for a kissable pout that matches any skin tone.