As the year comes to a close and we wait for the ball to drop, we’re reflecting on all your favourite butter LONDON beauty and nail products from this past year. We’ve loved seeing you rock our cheeky and fierce beauty and nail lacquer collection—from our 10-FREE Patent Shine Nail Lacquer to clean colour cosmetics for the face, lips and eyes. As you well know by now, butter LONDON has got you covered. Let’s take a look back on how we’ve been with you every step of the way this year to give your 2021 brilliant colour.
Rolling over from 2020 was the “skinimalism” trend, in which a dewy, blurred look reigned supreme. We’ve helped you blur and brighten the look of your complexion this year with our two new well-loved additions to the LumiMatte Collection: Cool Blue Blurring Primer and 2-in-1 Concealer & Brightening Duo.
Spring 2021 Patent Shine 10X Nail Lacquer Shade Extension
The soft, second-skin look has made 2021 its moment, and the Patent Shine 10X Nail Lacquer Shade Extension from this spring was created with your natural glow in mind. This nail lacquer release has swiftly become some of your all-time favourite, featuring:
- Sandy Bum (milky pink crème nail lacquer) for pink nails
- Good Vibes (soft sage crème nail lacquer) for crème nails
- Hottie Tottie (soft coral pink crème nail lacquer) for coral pink nails
- All You Need Is Love (rainbow glitter overcoat nail lacquer) for glitter nails
We’ve loved seeing how these nail lacquer shades have played into your at-home manicure. One of our favourite reviews of this release comes from Hayley G. who says, “I finally found polish that lasts. Yes, after 50 years, I can say that I absolutely LOVE my nail polish.” We’re so chuffed to hear it, Hayley!
Jelly Preserve Shade Extension
This summer saw a nail treatment shade extension in our bestselling secret to the Jelly Nails trend—our Jelly Preserve Strengthening Treatments! Tropical orange and retro teal, Orange Marmalade and Bramley Apple have brought island life to you in all its hazy sunset glory. Take a break from gel, acrylics and polish to coat your nails in 1, 2 or ALL of these on-trend jelly hues for an eye-catching manicure that was made for ocean waves and nail art faves.
butter LONDON Body Collection
butter LONDON is your one-stop shop for all things manicure. We want to empower you to create bespoke, salon-like nail art looks without even having to leave your flat. With this goal in mind, we’re still buzzing at the release of our Body Collection, featuring So Buff Hand and Foot Polish and Extra Whip Hand and Foot Treatment. Help smooth the rough skin of the hands and feet with this exfoliating/moisturizing hand and foot treatment duo to pamper and prep your skin for your next manicure and pedicure.
We know how much you already fancy our lippy products—whether lipstick, lip tint, lip gloss or lip liner—and we create lip-loving formulas that will help prep your pout for lippy application. Enter: LIPPY Lip Scrub Sugar Buttercream Treatment. This gently exfoliating lip scrub uses sugar to polish away dry, flaky skin for smoother-looking lips.
Fall 2021 Patent Shine 10X Nail Lacquer Shade Extension
Is there anything quite so quintessentially British as Her Majesty the Queen? An homage to every butter LONDON beauty’s inner royal, the Rose & Crown Collection has been an ultra-popular Patent Shine 10X Nail Lacquer shade extension this fall. This ahead-of-the-trend release features:
- Knees Up (metallic red nail lacquer) for red nails
- Proper Do (rich purple crème nail lacquer) for purple nails
- Tickety Boo (sparkly iridescent overcoat) for sparkle nails
2021 Holiday Collection
Holly days they’ve certainly been with the release of the butter LONDON Holiday 2021 Collection. From tried-and-true Handbag Holiday Cuticle Oil to our 2-Piece Mini Patent Shine 10X Nail Lacquer Sets, this release is sure to please any beauty and nail lacquer lover. And it’s not too late to pick up the limited-edition XX From London 13-Piece Nail Lacquer & Treatment Vault! With 8 full-size nail lacquers, two hand and foot pampering treatments, a best-selling top coat, an award-winning basecoat and a signature nail file, a fabulous at-home manicure will be at your fingertips.
Cheers to 2022! We can’t wait to see you there for another year of clean, at-home beauty.