October is the most wickedly wonderful time of the year, and as it continues to fly by, it’s time to decide on a bloody *brilliant* costume to debut for Halloween. Not sure where to start? We see you and we’re here for you. butter LONDON has rounded up looks from some of 2021’s most popular leading women, along with the butter LONDON beauty products that will help you achieve them, for some posh and cheeky, unforgettable main character vibes this Halloween.
1. Estella Miller from Cruella

Photo Credit: Everett Collection
Get the look with butter LONDON: Patent Shine 10X Nail Lacquer in Union Jack Black
Emma Stone’s newest take on the infamous villain Cruella as a rebellious fashionista has us absolutely buzzing. Extra in the best way, Cruella’s bold brow, smoldering eye and ruby lip are destined to be an instant classic this Halloween. A punk Londoner from the 70s, Cruella also makes pre-grunge statements with her trendsetting black nails. Use the *exact* same nail lacquer as Emma Stone with butter LONDON Patent Shine 10X Nail Lacquer in Union Jack Black for classic yet edgy black nails that give us all the world domination feels.
2. Olivia Rodrigo from Sour

Photo Credit: Geffen Records
Get the look with butter LONDON: LumiMatte Blurring Skin Tint
The results are in, and we’ve concluded that it’s absolutely impossible to look back on 2021 and not think of Olivia Rodrigo. This pop-punk princess has quickly become known for channeling some serious Y2K vibes, like she did for the Sour album cover, which we’re loving as a creative yet easy-to-achieve Halloween costume.
Aside from adding cute yet foreboding stickers to your shopping list, you’ll need a glossy lip, natural mascara and brows and delicate upper eyeliner to achieve this no-makeup makeup look. But, as we all know, the no-makeup makeup look is *made* with #blurredskin, which is why we recommend LumiMatte Blurring Skin Tint as your beauty staple for this look. With a barely there finish, LumiMatte is a lightweight skin tint that helps cover the look of imperfections and brighten skin for a more even-looking complexion. Good for you!
3. Regency-Era Bridgerton

Photo Credit: Netflix
Get the look with butter LONDON: Double Date Plush Rush™ Tinted Lip Treatment
Released at Christmas of 2020, the Netflix Original Bridgerton, along with its cast, has absolutely transfixed the world with the blustery high society of the enchanting English Regency Era. Make Lady Whistledown’s column (in a good way) with a recreation of one of Bridgerton’s fan favourites, whether it’s diamond girl Daphne, feminist icon Eloise or Her Majesty the Queen.
For a Bridgerton-inspired makeup look, you’ll need a hint of blush in the cheeks (the picture of health), a natural mascara and a sweet rose lip. For the latter, we recommend Double Date Plush Rush™ Lip Tint for a buildable rosy pink pout that is ultra-hydrating thanks to its skincare-infused formula. Perfect for long balls where you may happen to be on the lookout for a certain duke.
4. Beth Harmon from The Queen’s Gambit

Photo Credit: Netflix
Get the look with butter LONDON: Power Up All Day Wear Liquid Eyeliner
Put the “brilliant” in “bloody brilliant” this Halloween by dressing up as The Queen’s Gambit chess aficionado, Beth Harmon. For a clever yet “from-the-closet” DIY Halloween costume, go for Beth’s intensely dramatic sweeping under-eyeliner look. Start by mirroring Beth’s flawless-looking complexion, her soft lip palette and intense eyes. Then, take it up a notch by following the natural curve of the under eye with Power Up, the butter LONDON water-resistant, long-wearing liquid eyeliner, for a minimal yet bold Halloween makeup look that says, “Why, yes, I do know what a Sicilian Defence is.”
5. Keeley Jones from Ted Lasso

Photo Credit: Everett Collection
Get the look with butter LONDON: Cheeky Face Palette
Get glamourous this Halloween by dressing up as cheeky Keeley Jones from the hit Apple TV+ series Ted Lasso. Thanks to her wild, impeccable sense of fashion, you can take full creative freedom with your Halloween look by pairing together your maddest colourful closet combinations.
To channel Keeley with your Halloween makeup, it’s all about the highlight, which is why we suggest using the butter LONDON Cheeky Face Palette to help create Keeley’s glow-getter makeup looks. Featuring a highlighter, bronzer and blush, this palette is designed to build and blend seamlessly, infused with micronized pearls that help illuminate the appearance of skin! Now that’s a face that could make even Roy Kent crack a (small) smile.