Our favourite celebs have been absolutely smashing it this fall with brilliantly bold and magically minimal eye makeup looks that are truly setting trends this flannel season. We rounded up some of our favorite glam moments—from at-home makeup sessions to the star-studded Met Gala—for some daft and dazzling eye makeup inspiration.
Gigi Hadid: Sparkly Pink Smokey Eye
This pink eyeshadow makeup look from Gigi Hadid has us so chuffed that colourful smokey eyes are finally having their moment. This versatile take on the makeup trend can be dressed to impress with a proper up-do or toned down with a crewneck and lazy bun for a casual pop-off to the shops.
TRY: Glazen™ Smooth Silk Shadow Palette Mauves
To create a Gigi-inspired sparkly pink smokey eye for yourself, try butter LONDON Glazen™ Smooth Silk Shadow Palette in Mauves for a collection of sparkling mauvey eyeshadow shades that are flattering on all skin tones. Customise your look with one of the fan-favourite butter LONDON Glazen™ Eye Gloss shades like Frosted or Mermaid for an extra (but completely necessary) iridescent flair. (PSST… plus, haul the butter LONDON Lip Tint Collection like the rosy pink Double Date to recreate Gigi’s clay pink matte lip.)
Rita Ora: Smokey Forever Liner
Along with being a national treasure, Rita Ora is an absolute icon in the beauty world. This eye makeup look catches the light from every angle with its razor-sharp liner-to-shadow gradient. Go bold for a special occasion with this dramatic smokey eye, stunning contour and ruby red lip.
TRY: Teddy Boy Eyeshadow Palette
Create a rebellious Rita-inspired smokey eye makeup look with this butter LONDON palette that features high-impact shimmering and matte neutrals in 9 different eyeshadow shades for ultimate blending. Highly pigmented, these eyeshadow shades deliver the drama you need for show-stopping evening glam. Pick up Bossy Boots Soft Matte Lip Cream to achieve a colour-pop cherry red lip.
Hailey Bieber: Glossy Eye

Photo Credit: Mike Coppola/Getty Images Entertainment/Getty Images
This Hailey Bieber Met Gala look has been *everywhere* this month thanks to the effortless, fresh-faced effect it evokes with glossy lids, a soft pink lip and natural middle-part waves. Trade the jeweled Saint Laurent gown for an oversized band tee and cycling shorts and you could just as easily rock this look with trainers to an everyday outing.
TRY: Unicorn Glazen™ Eye Gloss
Get Hailey Bieber’s Met Gala look with Glazen™ Eye Gloss in Unicorn, a sparkling opal eye shadow with a holographic shimmer. This silky smooth shade delivers a glossy, wet shine to the eyelids, sliding on like a gel and drying into a lightweight, crease-resistant powder to help create the heavily sought-after ~dewy glow~ look. Enhance the look of your natural lip color with Sheer Wisdom Lip Oil in Cinnamon Spice to help recreate Hailey’s pout.
Zendaya: Everything Earth Tones
Zendaya is *always* glowing, but we’re predicting amber lids and bold inner eyeliner looks will be big towards the end of this year after the actress posted this dreamy evening look for her birthday in Venice. Golden hour is every hour with this bronzed eye makeup look, perfect for those with warm undertones.
TRY: Power Up All Day Wear Liquid Eyeliner & Brown Sugar Eye Pencil
After your favorite butter LONDON neutrals palette, recreate the edgier side of Zendaya’s candlelit look by mixing together black and brown eyeliner for alluring inner eye definition. The butter LONDON eyeliner lineup helps give you the control to make this look your own with a smooth-gliding fine line or a smokey smudge. Get Zendaya’s peachy lip with butter LONDON Plush Rush Lipstick in Free to complete the look.