Since our inception in 2005, butter LONDON has been dedicated to providing posh and playful nail lacquers and colourful cosmetics formulated with clean, cruelty-free ingredients. But what does that mean exactly? We’re here to shine a little light on the Clean Beauty Movement and explain why we’re bloody proud to offer clean and luxurious Feel Good Beauty® nail, beauty and body products.
What is Clean Beauty?
While there is much discussion today in the clean beauty field over what a product must have to be considered “clean,” it’s generally agreed upon that they must be free of certain ingredients. At butter LONDON, clean beauty also means infusing decadent, skin-loving ingredients into everything we do, whether it’s our best-selling nail care treatments or whimsical, fresh-faced cosmetics. We believe in balance, which is why we’re just as proud of which ingredients we leave out as we are of the skin-loving superstar ingredients we’ve carefully selected to put into each of our good-for-your-skin and nail formulas (with lots of love).
butter LONDON Feel Good Beauty® Standards
- 10-Free
- Cruelty-Free
What does it mean to be 10-Free? Our butter LONDON Nail Lacquers and Treatments are free of: Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten and TPHP, making it a nail lacquer that even pregnant women can wear… that’s pretty impressive!
butter LONDON makeup formulas are free of: Parabens, Mineral Oil, Petrolatum, Sodium Lauryl Sulfate, Phthalates, BHA and Triclosan.
What does it mean to be Cruelty-Free? butter LONDON does not, nor do our vendors, test any of our products on animals. And, we must say, we think it’s ruddy brilliant that award-winning products like our Patent Shine 10X Nail Lacquers are vegan-friendly. For more information on our vegan offerings, visit our FAQ.
Benefits of Clean Beauty
We’re definitely in love with our ingredients. With antioxidant superstars like Shea Butter and Prickly Pear Seed Oil for deep moisturization and clinical powerhouses like UV Absorbers and Shock Resistance Polymer Technology, butter LONDON combines some of the best of nature and science for feel-good formulas that are cheeky and fearless, just like you. Take a look at this star-studded list of some of our skin-loving ingredients.
How to Make the Swap to Clean Beauty
Follow these butter LONDON steps for a more mindful beauty routine.
1. Decide You Want To!
The first step in adopting a clean beauty routine is deciding you want to be more conscious of the ingredient label. After all, you’re practicing next-level nail care and utilizing colourful cosmetics to indulge your skin with self-care, so it’s always a good idea to know what you’re feeding your body’s largest organ!
2. Become a Label Reader
Understanding what the ingredients in your glam bag are doing for your skin is a major level-up in your quest for clean beauty! Not only does a quick search help you become aware of potentially toxic ingredients, but it also informs you on how to best use a product. For example, the butter LONDON So Buff Hand and Foot Polish is specially formulated with Glycolic Acid, Apricot Seed Powder and Green Tea Leaf Extract for a perfect balance of scrubbing and softening that helps prep skin for moisture absorption; Extra Whip Hand and Food Treatment is designed to deeply condition and perk up the look of skin with Shea and Cocoa Seed Butter, Niacinamide and Caffeine. They are a perfect one-two duo for on-the-go care or for an at-home spa treatment.
3. Start with Products You Use Most Often
Ready to make the switch? Think about the product categories in your personal beauty regimen where a clean beauty alternative would be most impactful. Many decide this based on how often they use a beauty or nail product. This looks different for everyone, but it may include a ready-set-prep primer, illuminating concealer or lash-loving mascara.
Though, of course, a glammy Teddy Boy Palette or dreamy Plush Rush Lipstick might also make the list depending on your daily routine.
Over time, as clean beauty becomes a larger part of your lifestyle, you may decide to switch out makeup and nail products you use less often, or only every once in a while, for a complete clean beauty arsenal!
Pssst, butter LONDON is always here for you along the way. We offer clean beauty options in nail, lip, eye, face and body care, all for you.