Primed? Concealed? Delivered! It’s yours.
butter LONDON heard you loud and clear. After the award-winning and customer-raving success of the butter LONDON LumiMatte Complexion collection, we thought it was about time to give you more, more, more. Introducing two exciting skin-loving additions: Lumi Matte 2-in-1 Concealer and Brightening Duo and Lumi Matte Cool Blue Blurring Primer. That’s right, the luminous matte finish you know and love just got even bigger and better!
If last year taught us to love anything, it was simple and multi-tasking beauty that looks just as good on a night out as it does on the couch is truly a must. So, butter LONDON thought we would kick off the new year with skincare inspired beauty that will help get you (and your face) through the 21st year.
Without further ado, get on a first name basis with these posh new products and say hello to the butter LONDON secret to fresh and flawless-looking skin:

LumiMatte Cool Blue Blurring Primer
Skin feeling blue? Perk up the look of your complexion with this unique, silicone free primer that wraps the skin in an invigorating and cooling rush of hydration. Formulated with Vitamin E, this nourishing base features a sheer, blue tint that disappears onto the skin as it helps blur the look of pores, smooth fine lines and coat the complexion in a luminous matte finish. That’s right. It really does it all! Whether you love to flaunt long wear glam or a flawless no makeup, makeup look, you can help lock makeup in place with this skincare-inspired primer that was clinically proven to help promote softer and brighter-looking skin in as little as 2 weeks*!
How to Apply: Use the adorable mini spatula to scoop out a dime-sized amount of the blurring primer. Dot the formula onto your cheeks, forehead, nose and chin. Gently glide the primer across the complexion to create a second-skin effect. Follow up with the LumiMatte Skin Tint (not included) for an undetectable, luminous-looking finish.
LumiMatte 2-in-1 Concealer and Brightening Duo
Two is always better than one (or so says this dazzling undereye duo)! Introducing your new secret weapon for a smoother, brighter looking under eye area. The dual-sided beauty bag staple features an illuminating brightener on one end and a weightless concealer on the other to help deliver a glowing and undetectable finish. Formulated with Lumi Matte’s signature Skin Brightening Complex, this multi-tasking wonder helps even the look of skin while giving it a radiant-looking appearance. Available in four universally flattering shades, the LumiMatte 2-in-1 Concealer and Brightening Duo helps mask the appearance of dark circles and fine lines as it hydrates the skin with a light-to-medium coverage.
How to Apply: Use the doe-foot applicator to apply the brightener directly onto the under eye area. Gently blend with your fingers or a beauty sponge. To help conceal dark circle and blur fine lines, apply the concealer onto under eye area in a triangular shape, then blend. For a lifted look, apply the concealer to the inner corner and outer corner of your eye, in an upward motion.