Surprise…It’s here! The much anticipated 2019 color of year has been unveiled and declared the year for “Living Coral”. This beautiful shade of orange looks universally flattering on everyone will be popping up as a statement hue from makeup, to fashion, to homewares and textiles.
It’s no secret that Pantone Color Institute™ has a keen eye for global color trends, color psychology, seasonal trend forecasts and color design strategy. Their authority in color helps provide the universal language of color for people around the world and butter LONDON™, the prestige color cosmetics and nail lacquer brand, is collaborating with Pantone® as its official beauty partner in the United States to introduce the highly anticipated 2019 Color of the Year, PANTONE® 16-1546 Living Coral.
“This is indeed one of the best kept secrets of the year and we take the secret very, very seriously!” said Julie Campbell, General Manager of butter LONDON. “The colour is revealed to us about 6 months in advance of the announcement and we instantly begin conceptualizing ideas, creating products and complete the finished collection for makeup and beauty lovers alike.”
December is a month marked with all things merry and bright and this butter LONDON x Pantone® collection is no exception. If you’re looking for a color that adds a bit of warmth, energy and comfort to your day, this is it! This animating shade of orange includes golden undertones that transfer beautifully into cosmetic products. With a slight element of surprise and empowering presence, Living Coral gives a sense of warmth and energy that customers can feel when wearing these products.
“We were ecstatic when the Living Coral shade was revealed to us as we knew we would be part of a global trend and memorable makeup moment,” said Campbell. “Coral hues look gorgeous on absolutely everyone. It’s a shade you, your sister your mom and best friend can all wear!”
This 6-piece collection features Living Coral nail lacquers, lip gloss and a blush stick in the renowned butter LONDON formulas you know and love. With unmatched vibrancy and intense color release, this limited-edition collection will add a unique splash of color to any makeup arsenal.
Mini Size Nail Lacquer,
Patent Shine 10X™
Crème Finish
Launching December 2018
Mini Size Nail Lacquer, Crushed
Diamonds Patent Shine 10X™ (1 SKU, $12 each)
Shimmer finish
Launching December 2018
Mini Size Nail Lacquer, Peel-Off Glitter (1 SKU, $12 each)
Glitter finish
Launching December 2018
Plush Rush Lip Gloss, Plumping, high-shine lip gloss(1 SKU, $20)
Launching January 2019
Plush Rush Blush Stick, Creamy,
long-wearing blush (1 SKU, $24)
Launching January 2019
3-piece Nail Kit
Patent Shine 10x™ Crème, Shimmer and
Glitter finishes (1 SKU, $22)
Launching January 2019
For more information on butter LONDON, visit www.butterlondon.com.