The Story Behind Ultra Violet

What’s the story behind a bright purple as the PANTONE Color of the Year? (Why not a dark grey?) Watch our interview with Leatrice Eiseman, Executive Director of the Pantone Color Institute to see how Ultra Violet, an uplifting complex shade became the color of 2018.

“We do a lot of homework when we come up with the Color of the Year,” said Eiseman, author of The Complete Color Harmony, Pantone Edition. The process of selecting a shade begins 6-9 months the year before. “We have to do a lot of research and we all travel a lot at PANTONE.”

Check out the story behind Ultra Violet below:

In a time that requires inventiveness and imagination, Eiseman explained, Ultra Violet is blend of blue and red—two seemingly opposing hues—with red’s excitement and dynamism, and a little of the quiet thoughtful attitude of blue.

Inspired by Ultra Violet, we collaborated with Pantone again this year to create a range of makeup and 6 nail colors based on the Color of the Year.

Ultra Violet, PANTONE Color of the Year 2018. photo by @jauntyjuli
Ultra Violet nail polish and fabric swatch photo by @jauntyjuli

Ready to add Ultra Violet to your look? Browse our new shades for your nails, lips, and eyes (from lilac and lavender to a sparkly metallic purple) in our Color of the Year Collection here.

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