What’s the difference between Ultra Violet and Purple? A lot, according to Quartz’s “The 2018 Pantone Color of the Year Is Definitely Not Purple.”
Though they seem interchangeable, violet is not purple. Both are created by combining red and blue, but violet is deeper with more blue tones, compared to purple which has more red in its composition.
2018 is shaping into a year where we might find ourselves taking chances on the unknown. Creativity may be calling.
“Purple has a futuristic, exploratory aspect to it,” Leatrice Eiseman of the Pantone Color Institute said. “Purple allows us to play with the possibilities. We don’t know where we are going. But at least we are trying.”
Read more in Quartz’s post “The 2018 Pantone Color of the Year Is Definitely Not Purple.”