Simply put, Playful is literally my new favorite pink lipstick — and as the
hoarder proud owner of at least 40 different pinks, that is not a declaration I make lightly.
It kept my lips feeling cushion-soft all day long while maintaining a wearable, creamy rose hue. Playful feels like the type of color that Brigitte Bardot might have paired with matte black winged liner and a bouffant, yet it’s subtle enough to pair with a far more dramatic eye look.
Read the full review (This Butter London Lipstick Is Perfect for Anyone Who Usually Hates Lipstick) or see all of Allure’s 2017 Best of Beauty picks.