Meet the Color of the Year 2018

butter LONDON and PANTONE Color of the Year Collection

We’re proud to partner again with Pantone, the Global Color Authority, to introduce the Color of the Year 2018, Meet ULTRA VIOLET, a provocative purple that speaks volumes and takes us to a place where imagination runs wild.

We co-created an exclusive collection of nail polish colors and makeup in the Pantone Color of the Year 2018, with complementary tones inspired by Ultra Violet’s magical thinking.

“We are thrilled to continue our partnership with Pantone as the exclusive beauty partner for Color of the Year 2018,” says butter LONDON President Sarina Godin.

Color of the Year 2018 Collection
Color of the Year 2018 Collection

“As a brand we are obsessed with color, so the relationship with Pantone has been a natural pairing. Ultra Violet translates perfectly to beauty, and we are delighted to celebrate this inventive, inspirational shade in our limited edition collection.”

Get a behind the scenes look here:

Check out violet’s new vibe with nail polish and lip shades in Ultra Violet, as well as lilac, lavender, mauve, and metallic purple (we’re loving Purple Reign).

pantone-nailcolors-6
6 New Nail Colors: (L-R) Misty Lilac, Hydrangea, Iced Lavender, Purple Reign, Ultra Violet and Mauvelous

Read more about Ultra Violet’s meaning and our new collection in Refinery29‘s post, “Pantone’s Color Of The Year Gives Us Hope For 2018.”

Lipsticks in Ultra Violet, Wild Orchid, and Canyon Rose
Lipsticks in Ultra Violet, Wild Orchid, and Canyon Rose

See the butter LONDON + Pantone collection of nail polish, lipstick, lip gloss, and Glazen Eye Gloss at butterLONDON.com, on Instagram and Facebook.

Read more about the story behind Ultra Violet in Architectural Digest’s article “Behind Pantone’s Color of the Year” and Quartz’s post “The 2018 Pantone Color of the Year Is Definitely Not Purple.” Browse more Ultra Violet products like coffee mugs and more at Pantone.com.

Is All The Jewels On Your List?

All The Jewels Gift Set

We’re so excited our new holiday gift set, All The Jewels is on Oprah’s list of favorite things this year! The limited-edition 45-piece set is made for mani mavens, with 30 petite nail polish colors and our best-selling nail treatments.

All The Jewels
All The Jewels, $150 ($303 Value)

The festive keepsake tin includes a wide shade range, plus a basecoat, 2 topcoats, our Melt Away Cuticle Exfoliator, a nail file, and 10 travel-friendly nail polish remover wipes.

Oprah quote

A look inside the set:

All The Jewels Gift Set
A closer look at all 30 nail polish shades
All The Jewels Nail Polish Colors
30 petite-size nail colors

See more about All The Jewels and our holiday collection in the holiday gift guide.

The Best of the Best: Cult Favorites

Cult Favorites

Want the best of the best? Check out these tried-and-true fan favorites–from our most popular nail colors and award-winning basecoat to our best-selling eye shadow.

 

Horse Power Nail Rescue Basecoat

Horse Power Nail Rescue Basecoat
Horse Power Nail Rescue Basecoat

Ruin your nails with a gel mani? Horse Power Nail Rescue Basecoat is your go-to for repairing damaged nails and protecting against future breaks. Infused with Vitamin B, Calcium, and Horsetail Extract, this award winner rescues and restores nails–no wonder it’s a customer favorite!

 

Sheer Wisdom Lush Lip Oil

Sheer Wisdom Lush Lip Oil in Ballet Blush
Sheer Wisdom Lush Lip Oil in Ballet Blush

Looking for a lip gloss that’s not sticky AND nourishes your lips? Kiss dry lips goodbye with Sheer Wisdom Lush Lip Oil.

With a lighweight, silky smooth feel and the ingredients of a lip balm, Sheer Wisdom Lush Lip Oil is a tinted lip oil that protects and nourishes lips with a sheer swipe of color. (Tip: If you’re looking for more pronounced pigment, use a shade that’s slightly darker than your natural lip color).

 

Yummy Mummy Patent Shine 10X Nail Lacquer

Best Nail Polish, Yummy Mummy Patent Shine 10X Nail Polish
Yummy Mummy Patent Shine 10X Nail Lacquer

Nail your fall mani with a shimmery cool beige, Yummy Mummy Patent Shine 10x. Think ‘polished nude, but better.’ With a shiny finish and cushiony feel, this 8-free nail polish is a shimmering twist on a classic neutral nail color.

 

Glazen Eye Gloss

Best Eye Shadow, Glazen Eye Gloss in Oil Slick
Glazen Eye Gloss in Oil Slick

A breakthrough eye shadow that feels like pudding, Glazen Eye Gloss adds a wet-look shine (without the wet) and dries like a lightweight powder. True to the name, Oil Slick looks like an oil sheen–this chameleon eye shadow is a metallic, multi-dimensional plum color.

 

Piece of Cake Patent Shine 10X Nail Lacquer

 

Best Nail Polish, Piece of Cake Patent Shine 10X Nail Polish
Piece of Cake Patent Shine 10X Nail Lacquer

A dusty powder pink nail polish with a shiny finish, Piece of Cake Patent Shine 10X is a social media favorite. The subtle light pink is one of our best nail polish colors, a long-wearing pale pink with our award-winning Patent Shine 10X nail polish formula.

 

Shop more of our best sellers or shop all of our best nail polish and makeup on butterlondon.com.

 

Metallic Nail Colors We Love

Metallic Nail Colors

Nail your next mani with high-shine metallic hues and heavily pigmented polish. We picked a few of our favorite metallic shades, all made with our 8-free nail polish formula.

Diamond Geezer, metallic silver nail polish
Diamond Geezer

Add a mirror metallic effect with this stone cold silver fox, Diamond Geezer.

HRH, purple metallic nail polish
HRH

Give your nails the royal treatment with this lush royal purple nail polish, HRH.

Seaside, blue metallic nail polish
Seaside

An aquamarine metallic shade, Seaside is a lustrous blue nail polish.

Fairy Lights, pink-purple metallic nail polish
Fairy Lights

A customer favorite, Fairy Lights is the shiny purple-ish pink of our ’80s dreams.

The Full Monty metallic nail polish
The Full Monty

Described as liquid treasure that makes your nails look like heirloom jewelry, The Full Monty looks like melted gold with non-glittery shine.

 

MarieClaire.com – Best New Fall Nail Polish Colors

Glazen Nail Lacquer in Sea Shell

Fall nail polish does span beyond dark berry and grey hues. Our new Glazen Nail Lacquer in Sea Shell, an iridescent oyster shell nail polish, was featured in “The 12 Best New Fall Nail Colors” on MarieClaire.com.

Glazen Nail Polish in Sea Shell
Sea Shell mini-size nail polish, $10

from MarieClaire.com:

A chromed-out, sparkly version of millennial pink that will still be good to go when tinsel and sequin season rolls around.

 

See all of our Glazen nail polish colors or read Marie Claire’s full post, “The 12 Best New Fall Nail Colors.”

Get the Look: Holographic Makeup with Alex McCormick

Holographic Makeup

With holographic makeup trending on the runway and the red carpet, we partnered with beauty guru Alex McCormick to show a more wearable iridescent look for a night out. Watch how Alex creates a fun, flattering holographic look with just the right about of shimmer using our Glazen Eye Gloss and Glazen Lip Glaze.

Shop the Look:

Recreate the Look:

Alex applied Glazen Eye Gloss in Unicorn, a multi-dimensional pudding-like gel, to add a metallic, wet-look shine to her lids. Lightweight and crease-resistant, Glazen Eye Gloss dries like a powder and it’s highly pigmented—a little goes a loooooong way. (Apply with your finger, then close the jar’s lid tightly after each use.)

On her lips, Alex used our lip-plumping Plush Rush Satin Matte Lipstick in Strong, then brushed Glazen Lip Glaze in Fairy Dust generously across her lips for just the right amount of shimmer. The polished, iridescent result is the stuff of our unicorn dreams.

For more makeup tips and tutorials, follow Alex McCormick on YouTube and Instagram (@alexsmccormick).

Top 5 Shades of Gray

Today marks the official first day of fall, and we’re ready to cozy up to new season of sweaters, boots, and richer, dark nail polish shades. From a shiny light gray nail polish to a deep charcoal shade, check out our favorite grays for fall.

Best Gray Nail Polish Shades

Ta-Ta!

Ta-Ta! Patent Shine 10X Nail Lacquer
Ta-Ta! Patent Shine 10X Nail Polish, $18

A shiny soft grey with a gel-like shine, Ta-Ta! Patent Shine 10X gives a nod to neutrals with a glossy, high-shine finish.

 

Over the Moon

Over-The-Moon-Patent-Shine-10X-Nail-Lacquer
Over The Moon Patent Shine 10X

A warm grey crème nail lacquer with a high-shine finish.

 

Sterling

Sterling Patent Shine 10X Nail Lacquer
Sterling Patent Shine 10X Nail Polish

A cool, light grey crème nail color that’s wearable year-round.

Sloane Ranger

Sloan Ranger Nail Lacquer
Sloan Ranger Nail Polish

An olive green-grey shade, this oldie-but-a-goodie is a cult classic.

 

Earl Grey

Earl Grey Patent Shine 10X Nail Lacquer
Earl Grey Patent Shine 10X Nail Polish

An almost-black shade, this charcoal grey polish is quickly becoming a customer favorite.

Plush Rush Lipstick wins Allure Best of Beauty Award

Playful Lipstick wins Allure Best of Beauty Award, Best Pink Lipstick

We’re honored Plush Rush Lipstick in Playful won an Allure Best of Beauty Award for Best Pink Lipstick! 

Plush Rush Lipstick in Playful, best pink lipstick
Plush Rush Lipstick in Playful

From Allure:

Simply put, Playful is literally my new favorite pink lipstick — and as the hoarder proud owner of at least 40 different pinks, that is not a declaration I make lightly.

It kept my lips feeling cushion-soft all day long while maintaining a wearable, creamy rose hue. Playful feels like the type of color that Brigitte Bardot might have paired with matte black winged liner and a bouffant, yet it’s subtle enough to pair with a far more dramatic eye look.

Read the full review of Playful, our rosy lip-plumping lipstick, (This Butter London Lipstick Is Perfect for Anyone Who Usually Hates Lipstick) or see all of Allure’s 2017 Best of Beauty picks.

Shop all of our lip-plumping Plush Rush Lipstick shades on butterlondon.com.

Nail Art Looks We Love

Glitter Nail Art featuring Dahling

Need some artistic inspiration before your next mani? Whether your nail art skills are best described as beginner-level or advanced, check out some of our favorite nail art pics from Instagram below.

 

Glitter Tips

Nail Art via @clementinegdr
Nail Art via @clementinegdr

Get the look with Dahling, a dusty pink nail polish, and Tart with a Heart, a glittery pink-toned overcoat.

 

Free Hand Nail Art

Nail Art by @prismatic.sky
Nail Art by @prismatic.sky

Recreate the fall leaves look with Keep Calm, a vintage rust shade, and our hunter green Across the Pond Patent Shine 10X, with a yellow color like Sunnies.

 

Geometric

Nail art by mademoiselle__emma
Nail Art by @mademoiselle__emma

We love a berry nail polish like Broody Patent Shine 10X paired with The Full Monty, a metallic gold.

 

Geometric Nail Art by @miamiabeauty
Geometric Nail Art by @kaori_nails

We’re in awe of this masterpiece by @kaori_nails, featured on MiaMia Beauty’s Instagram feed (@miamiabeauty).

 

Halloween Nails

Halloween Nail Art by moriesnailart
Nail Art via @moriesnailart

Feeling festive? Recreate the pumpkin-inspired nail art with our orange nail polish, Tiddly, and Union Jack Black.

 

Want your nail photo to be reposted on our Instagram? Use the hashtag #butterlondon for a chance to be featured!

Introducing the Fall Collection

Fall Makeup and Nail Polish Collection

With the first hint of a fall chill in the air, we’re feeling the urge to updates our closets and our makeup bags. While finding the perfect new boots can be a challenge, we’re getting ready for fall with a slightly easier revamp, thanks to the berry lip shades and rich lacquers in our Fall Collection, featuring our favorite fall makeup and nail polish shades.

Fall Nail Polish

Say goodbye to the scorching hot days of summer with darker nail colors in mauve and hunter green hues plus a cult-favorite (almost-neutral) shade.

London Fog Patent Shine 10X Nail Polish
London Fog

With a soft stormy blue, London Fog Patent Shine 10X Nail Lacquer, and a warm grey crème, Over the Moon, we’re feeling the fall (read: grey) vibes.

Across the Pond Patent Shine 10X Nail Polish
Across the Pond

Break out of neutral territory with our go-to hunter green nail polish, Across the Pond.

Royal Appointment Patent Shine 10X Nail Polish
Royal Appointment

Cozy up to fall colors like Royal Appointment (a dark taupe crème), Keep Calm (a vintage rust crème polish), and a longtime cult classic, Yummy Mummy (a cool shimmering beige).

Yummy Mummy Patent Shine 10X Nail Polish
Yummy Mummy

See all 6 nail colors in our Fall Collection.

Fall Lipstick & Lip Gloss

Plush Rush Lipstick in Provocative
Plush Rush Lipstick in Provocative

Shift into fall makeup with captivating lip shades in berry and wine hues. We’re loving Plush Rush Lipstick in Provocative, a deep wine shade of lip-plumping lipstick with a creamy feel, and a rich berry shade of our new cushiony matte lipstick, Plush Rush Satin Matte Lipstick in Charmed.

Plush Rush Lip Gloss in Blind Date
Plush Rush Lip Gloss in Blind Date

More into gloss? Reach for our new oxblood red lip gloss with our lip-plumping Plush Rush Lip Gloss in Blind Date. See more fall lipsticks and lip gloss here.

Fall Eye Makeup

Embrace autumn with highly pigment eye makeup and a hint of shimmer with Glazen Eye Gloss in Oil Slick or Moonshine, a cool taupe.

Glazen Eye Gloss in Oil Slick
Glazen Eye Gloss in Oil Slick

The best-selling shade of our cult-favorite Glazen Eye Gloss, Oil Slick is a sparkly chameleon with a wet-look shine that’s perfect for fall.

Glazen Eye Gloss in Moonshine
Glazen Eye Gloss in Moonshine

The pudding-like eye shadow applies like a gel, but dries like a powder and lasts all day.

Glazen Lustrous Liner in Flare
Glazen Lustrous Liner in Flare

Add radiant sparkle and long-lasting definition with Glazen Lustrous Liner in Disco, a sparkly black eyeliner, or Glazen Lustrous Liner in Flare, a metallic brown liquid eyeliner with a felt tip for easy application. Check out more eye shadows and liners here.