TLC For Your Nails

Decorating your nails with strikingly gorgeous colour or intense shimmer is always a treat but taking time to take care of your nails is the real secret behind the perfect mani. Indulge in an at-home spa-like experience with butter LONDON’s specialized 8-Free treatments that help strengthen, restore and condition nails, as well as moisturize dry, brittle cuticles.

Take a look into these cruelty-free, game-changing formulas that help transform the look and feel of nails with each use!

Melt Away Cuticle Exfoliator

Nothing interrupts the look of freshly manicured nails like dry, overgrown cuticles. This fast-acting Cuticle Exfoliator magically melts away dead or dry skin in the cuticle area. Just as you slough off dead skin cells on the skin to reveal a healthier-looking complexion, this handy exfoliator promotes softer and healthier-looking cuticles without clipping for better-looking nails in minutes.

Horse Power Nail Rescue Basecoat

This good-for-your-nails basecoat was named one of The Knot’s 2017 Best of Beauty Awards Winners for a reason! Infused with horsetail extract, biotin, fortifying vitamin B and calcium, this nail miracle helps transform, restore and rescue damaged nails, while preventing future damage, like nail breakage.

Hardwear Shine UV Topcoat

After treating yourself to fresh, new nails, it’s important to make it last! This long-wearing, high-impact manicure must-have helps extend the life of your manicure and revamp any look with an ultra-glossy finish. This topcoat works to prevent nail polish chipping or smudging, while the built-in UV protection preserves radiant colour with a quick-dry formula.

P.D. Quick Dry Conditioning Drops

Need freshly painted nails in a hurry? This innovative dry oil serum helps accelerate lacquer drying-time and prevents bothersome nicks and smudges. It’s infused with rose hip seed oil that helps nourish cuticles on-the-go. Packaged in a convenient, travel-friendly component, these drops will become a go-to in any beauty collection.

Nail Tinted Moisturizer

This all-in-one tinted moisturizer helps protect nail integrity, while delivering natural, healthy-looking nails. Formulated with revolutionary micro smart technology that delivers a controlled release of ingredients to lock in moisture and help repair nails over time. In five natural shades, this nutrient-rich formula includes vitamin E for antioxidant protection, tea tree oil to help revitalize brittle nails, keratin to promote stronger nails and arginine to prevent future breakage.

Quickfix Moisturizing Cuticle Balm

Achieve salon-like results with this no mess cuticle massager that’s packed with powerful antioxidants to help prevent aging and drying, while Phospholipids help maintain skin moisture levels. Named a Best of Beauty Award Winner by Allure, Quickfix features a non-greasy formula that hugs cuticles for maximum absorption and long-lasting results. The massage tip applicator distributes the nourishing formula that includes coconut and avocado oils, as well as vitamin E to help prevent visible signs of aging.

2-In-1 Prep & Remover WIPES

Effortlessly strip away yesterday’s mani and prep your nails for your next creation with these individually wrapped lacquer remover wipes that won’t fray or tear.

Get to Know butter LONDON

From high-performance nail lacquers to captivating colour cosmetics, butter LONDON™ applies an inventive, rebellious spirit to its line that delivers premium feel-good products for all skin tones and ethnicities to enjoy. What started off as awe-inspiring nail lacquers with clean ingredients has quickly grown into a full product mix of face, lip, eye and nail products that effortlessly transform your look from start to finish. With unique attributes and an eye for haute couture nails, butter LONDON™ brings cruelty-free beauty solutions that feature custom, imaginative colours, rich ingredients, precision applicators and 8-Free nail formulas that glide on effortlessly with up to 10 days of wear.


Meet butter LONDON’s best sellers:

Patent Shine 10X™ | $18
Decorate your nails with this delicious, soft light pink crème colour, while promoting stronger, healthier-looking nails with this full coverage, high-shine nail lacquer. Formulated with bamboo extract, this perfectly subtly dusty pink luxury nail polish delivers gel-like cushion and long-lasting shine without breakage and peeling. Achieve long-lasting shine for polished-looking nails with up to 10 days of wear.
A favorite shade of ours: Piece of Cake, a soft dusty pink

Horse Power™ Nail Rescue Basecoat | $18
Effortlessly prime nails with this award-winning basecoat to restore, revitalize, and prep nails for an impeccable manicure. Infused with Horsetail Extract, Biotin, fortifying Vitamin B and Calcium to transform and rescue damaged nails and protect and prep both healthy and brittle nails against future damage.

Hardwear™ Shine UV Topcoat | $18
This long-wearing, high-impact manicure must-have helps extend the life of your manicure and prevent fading with nail-pampering UV protection. Treat yourself with this good-for-you formula that leaves behind a high-shine, smudge-free finish, while promoting the overall health of your nails.

Quickfix Moisturizing Cuticle Balm | $18
Selected a 2018 Best of Beauty Award Winner by Allure, this no mess, age-defying cuticle balm is enriched with powerful antioxidants to help prevent visible signs of aging. Quench dry cuticles with this effective blend of coconut and avocado oils that provide lasting moisture for salon-like results at home.

Crystal Glazen™ Face Glow | $28
This super lightweight, all over face illuminator delivers a beautiful lit-from-within glow for all skin tones with Rhubarb extract that helps brighten and improve the look of uneven skin tone over time.

Plush Rush Satin Matte Lipstick | $22
Enjoy lush, visibly plumped lips with this creamy, long-wearing formula that provides a soft, demi matte finish that sits comfortably on the lips. Complete with the butter LONDON™ signature champagne scent and phyto-endorphin complex, this bold matte lipstick is sure to boost your mood wherever you go!
Our go-to shade: Thrilled, a soft dusty pink matte

Sheer Wisdom™ Tinted Lip Oil | $22
Treat your lips to a sheer mauve lip oil that magically delivers the smooth, creamy feel of a gloss and the ultra-nourishing ingredients of a lip balm that help revitalize, firm and condition lips.
Our go-to shade: Dusty Mauve, a sheer creamy mauve

Double Decker Lashes Mascara | $20
Get 200% thicker lashes in just one coat and 314% increase in lash curl with this innovative formula and game-changing applicator that grasps each individual lash to help lengthen, curl and multiply lashes from root to tip.

Anti-Aging Serum Shadow & Primer | $24

Crafted with care, this treatment blends anti-aging peptides to help improve the appearance of wrinkles and smooth lids for a more youthful, fresh look. For your ultra-glam or no-makeup makeup days, use this skincare-infused shadow & primer to coat lids, fight against aging and improve the cutaneous barrier.

Eye Gloss | $24
This sparkling chameleon eye shadow delivers a wet look without being wet…it’s like magic! This playful British pudding-like texture applies like a gel but dries to a lightweight powder without the mess or fall out.
Our go-to shade: Oil Slick, a shimmering duo-chrome with a red-blue shift

The Zoe Report: The 2019 Makeup Trends You Need To Know Ahead Of The New Year

With the New Year upon us, The Zoe Report’s recent article, The 2019 Makeup Trends You Need To Know Ahead Of The New Year, According To Pinterest, features the makeup trends that’ll be big in 2019. One of those trends features our Glazen Eye Gloss jelly-shadows. Read below to learn all about this achievable “glossy” trend.


“One of the most exciting things about a brand new year is the chance to rebrand. There’s no better time to set goals or try something new — and that goes for everything from your work life to your beauty routine. And while crushing your career goals is something a little more intensive, it’s super easy to switch up your makeup vibe for the year ahead. Ready to get a head start? You’ll be glad to know some of the biggest 2019 makeup trends are likely already in your repertoire this season.

Just how huge are these trends about to become? According to Pinterest’s trend drop, standout lip color has had a search increase of 467 percent over the past few months — that’s pretty much definitive proof that the look is gaining momentum. As for high-shine looks, Pinterest is reporting an increase of 89 percent in users searching for glossy makeup, so it’s safe to say you won’t be alone in giving the trend a try.

Because the trends have already started rising in popularity over the past few months, the best news about both trends is that it’s totally cool to start trying them now. Plus, the statement-making looks are ideal for holiday beauty — so go ahead and learn how to nail them, so you’ll be set for the new year before everyone else.

Glossy Makeup

When you picture a glossy look, you likely imagine high-shine lips coated with a generous layer of lacquer. It’s time to re-think the idea, however, because 2019’s version of glossy makeup is about achieving an all-over glimmer. But don’t give up on the currently-trending lip gloss — use it simultaneously with other high-shine products like dewy highlighters and glaze-like eye products. The result is a high-impact, goddess-like glow you’ll instantly become obsessed with (partially because it’s incredibly easy to create).

What makes the effect so simple to create and easy to wear? Think of it this way: because it’s all about placing a highlight anywhere that you want to emphasize, you can get as glossy as you like on any given day. Plus, you can use multi-tasking products in every area you want to add shine, making it a prime look for low-maintenance beauty buffs. To make sure your shine has a glossy finish, just be sure you select products that stay dewy on the skin (basically, you don’t want powder-based highlighters or shadows here). Then, all you have to do is slick it on, and you’re good to go.

Glazen Eye Gloss – This jelly-like eye product dries with a high-shine finish so eyes look glossy and glistening.”


Check out the full story! 15 Cool New Amazon Launches You Should Snatch Up ASAP

butter LONDON Delightful Darlings was featured on in a story titled, “15 Cool New Amazon Launches You Should Snatch Up ASAP”


“It’s officially December, people! That means holiday shopping just became real. It’s no longer a memory of the distant past or a vague note on next month’s to-do list. Now’s the time when we must become serious shoppers or else risk the perils of regifting a present from last year or showing up empty-handed to an intimate holiday party.

December also marks the time of the year when we start planning our most standout hair and makeup looks. (The holiday season is, after all, the unofficial Olympics of beauty.) Whether it’s for Christmas, Hanukkah, New Year’s Eve, or any other celebration, we attend endless social gatherings in the name of food, drink, and good cheer, and when we’re catching up with friends and family, we want to look our best. Luckily, Amazon has us covered. The mega retailer’s new December beauty launches have officially arrived, and as always, they’re good. Keep scrolling to see the 15 we’re shopping for our loved ones (and ourselves).

You can’t go wrong gifting with a nail polish set. Everyone loves nail polish, right? This one, [Delightful Darlings], from high-end nail brand butter LONDON, includes six different shades of polish that range from pale pink to crimson red.”


Check out the full story!


Shop our entire Happy Holiglaze holiday collection here


Crushing on Coral

Surprise… It’s here!

The much anticipated 2019 color of year has been unveiled and declared the year for “Living Coral”. This beautiful shade of orange looks universally flattering on everyone and will be popping up as a statement hue from makeup, to fashion, to homewares and textiles.

It’s no secret that Pantone Color Institute™ has a keen eye for global color trends, color psychology, seasonal trend forecasts and color design strategy. Their authority in color helps provide the universal language of color for people around the world and butter LONDON™, the prestige colour cosmetics and nail lacquer brand, is collaborating with Pantone® as its official US beauty partner to introduce the highly anticipated 2019 Color of the Year, PANTONE® 16-1546 Living Coral.

“This is indeed one of the best kept secrets of the year and we take the secret very, very seriously!” said Julie Campbell, General Manager of butter LONDON. “The colour is revealed to us about 6 months in advance of the announcement and we instantly begin conceptualizing ideas, creating products and completing the finished collection for makeup and beauty lovers alike.”

December is a month marked with all things merry and bright and this butter LONDON x Pantone® collection is no exception. If you’re looking for a color that adds a bit of warmth, energy and comfort to your day, this is it! This animating shade of orange includes golden undertones that transfer beautifully into cosmetic products. With a slight element of surprise and empowering presence, Living Coral gives a sense of warmth and energy that you will feel when wearing these products.

“We were ecstatic when the Living Coral shade was revealed to us as we knew we would be part of a global trend and memorable makeup moment,” said Campbell. “Coral hues look gorgeous on absolutely everyone. It’s a shade you, your sister, your mom and best friend can all wear!”

This 6-piece collection features Living Coral nail polishes, lip gloss and a blush stick in the renowned butter LONDON formulas you know and love. With unmatched vibrancy and intense color release, this limited-edition collection will add a unique splash of color to any makeup arsenal.

Available Now! December 2018

3 Living Coral Mini Size Nail Lacquers, $12 each

Patent Shine 10X™, crème finish

Crushed Diamonds Patent Shine 10X™, shimmer finish

Glazen Peel-Off Glitter, glittery finish

Pantone Color of the Year 3-Piece Nail Kit, $22

Launching January 2019

Plush Rush Lip Gloss, plumping, high-shine lip gloss, $20

Shop our butter LONDON x Pantone Color of the Year 2019 Living Coral Collection here Should You Be Worried About The Ingredients in Your Nail Polish?

Patent Shine 10X Nail Polish

butter LONDON Patent Shine 10X™ Nail Lacquer was featured on in a story titled, “Should You Be Worried About The Ingredients in Your Nail Polish?”


“Looking for a natural nail polish is not an easy feat. Chances are you’ve grabbed the polish of your dreams at the salon without realizing it’s filled with harsh chemicals. Natural alternatives do exist. “Safe” polishes are broken down into categories from “three-free” to “ten-free”, referring to the number of chemicals they are free from.

So, which additives should you make sure are not included?

The top three you should steer clear from are formaldehyde, toluene, and dibutyl phthalate.

Formaldehyde: This chemical is commonly used in the embalming process and can cause skin irritation and negatively impact the nervous and immune system.

Toluene: Extended exposure to the chemical Toluene can lead to headaches, dizziness, and, in severe cases, more serious reproductive damage.

Dibutyl Phthalate (DBP): The chemical works to prevent nail polish from becoming brittle but has been proven to impair the hormonal development of male fetuses and in some cases cause early-onset menopause.

Five-free polishes are created without formaldehyde, toluene, DBP, plus camphor or formaldehyde resin.

Camphor: Recently Camphor has been shown to cause severe skin reactions and when inhaled can cause nausea, dizziness, and headaches.

Formaldehyde resin: Formaldehyde resin is not directly linked to cancer like formaldehyde but it has been noted to cause dermatitis in patients.

Seven-free polishes are created without the five chemicals, plus xylene and triphenyl phosphate.

Xylene: Negative effects can cause dizziness, nausea, and vomiting.

Triphenyl phosphate: The chemical can wreak havoc on your hormones and is potentially toxic to liver cells.

Eight-free formulas are free from the additional chemicals ethyl tosylamide and triphenyl phosphate.

Ethyl tosylamide: This chemical can cause severe allergic reactions and in extreme cases cause liver damage.

[butter LONDON] eight-free [nail] features an array of glossy finish polishes that last for up to ten days.”


Check out the full story below


All butter LONDON nail polishes and nail treatments are formulated with good-for-you 8-Free ingredients proven to promote stronger, healthier nails. Shop all here!

The Zoe Report – Best Products for Longer Nails

Horse Power Nail Rescue Basecoat

Looking for a way to get longer nails? The Zoe Report recommends our Horse Power Nail Rescue Basecoat in their list of The Best Products For Getting Your Nails To Grow.

Horse Power Nail Rescue Basecoat
Horse Power Nail Rescue Basecoat

The award-winning nail basecoat is formulated with horsetail extract, vitamin B, biotin and calcium to help improve damaged nails and protect against future damage. Wear it alone or under your favorite 8-free nail polish.

Shop Horse Power Nail Rescue Basecoat or read The Zoe Report’s full post about the best nail renewing products.

New Glazen Nail Polish Shades

oil slick glazen nail polish and oil slick glazen eye gloss

New Glazen nail polish colors are here! The 5 mini-size nail lacquers include 3 shades inspired by our best-selling Glazen Eye Gloss shades (Oil Slick, Unicorn and Mermaid) and 2 brand new hues, Enchanted (a sparkling silver glitter nail polish) and Blaze (a shimmery peach). All 5 sparkly nail colors are made with our 8-free nail polish formula, and they’re limited edition–so get them before they sell out.

Get a closer look at the new Glazen nail polish colors ($10, mini size) and matching Glazen Eye Gloss below.

New Glazen Nail Polish

Glazen Eye Gloss and Glazen Nail Polish in Mermaid
Mermaid Glazen Eye Gloss and Mini-Size Mermaid Nail Polish

Our Mermaid Glazen Eye Gloss ($24), an icy gray eye shadow with blue shimmer, launched in 2017 and quickly became a customer favorite, inspiring the new Mermaid nail polish–a sparkly blue green shade.

Glazen Eye Gloss and Glazen Nail Polish in Unicorn
Unicorn Glazen Eye Gloss and Mini-Size Nail Polish in Unicorn

Unicorn nail lacquer, a sparkling holographic pink nail polish, is the perfect shade to wear with Unicorn Eye Gloss, a longwearing opal eye gloss with holographic shimmer.

Glazen Eye Gloss and Glazen Nail Polish in Oil Slick
Oil Slick Glazen Eye Gloss and Mini-Size Oil Slick Nail Polish

Our favorite new Glazen nail color is the iridescent nail polish based on our OG Glazen Eye Gloss–Oil Slick, an Allure Best of Beauty award winner in 2016. We love the captivating purple-green oil slick effect with a sparkling multi-dimensional sheen. (Our mini Oil Slick nail polish is bound to sell out, so don’t wait on this one).

Glazen Eye Gloss

glazen eye gloss unicorn mermaid oil slick
Glazen Eye Gloss in Oil Slick, Unicorn and Mermaid

Check out all 5 mini nail polishes (Unicorn, Mermaid, Oil Slick, Enchanted, a sparkling silver glitter polish, and Blaze, a shimmery peach nail polish) plus our cult-favorite pudding-like eye shadow shades of Glazen Eye Gloss on

Marie Claire – Spring Nail Colors to Try Right Now

Mauvelous Nail Polish

Want a spring nail polish that isn’t a light pastel pink or powder blue? Marie Claire’s post The 14 Prettiest Spring Nail Colors to Try Right Now recommends Mauvelous, our mini mauve creme polish, as one of their favorite spring nail polish colors.

Mauvelous Nail Polish
Mauvelous Nail Polish

A muted violet creme color from the PANTONE Color of the Year Collection, Mauvelous is a limited-edition nail polish ($10, mini size). Shop it here, check out all of our 8-free nail polish colors, or read the full list on, The 14 Prettiest Spring Nail Colors to Try Right Now.

Allure – The 13 Best Mascaras

Oh My, How High! Mascara

Looking for a new favorite mascara? Allure’s editors listed their all-time favorite mascaras in’s post “The 13 Best Mascaras” and our Oh My, How High! Lengthening Mascara made the list!

from Allure:

“What I love most about this mascara is its curved wand. Because I prefer length to volume when it comes my lash look, just a few quick flicks — from the roots to ends — is enough to take my short lashes to new heights.”

— Sarah Kinonen, digital editor

Shop Oh My, How High! Mascara or check out Allure’s full post about the 13 best mascaras.