This was the coming together of two great ideas that turned into one brilliant product, hence the name “Sheer Wisdom.”
Let me break it down for you-
We noticed a trend in some of our more neutral nail lacquer colours and we loved the concept of having a sheer tone to match or highlight your nail so it could be customized for you. We were hung up on trying to make it more than just a neutral lacquer, but keeping it an easy shop, great neutral that was kind of a one-and-done, like a tinted moisturizer.
This wasn’t necessarily an idea as much as it was an innovative technology that we just had to do something with! The Micro Smart Active technology is basically a grouping on encapsulated active ingredients that release over time, so the actives stay on your nail and work longer! Not only that, but the formula itself locks in nail moisture and prevents water loss, keeping your nails from getting dried out and brittle. I know that can be a little hard to imagine.
For those of you who like a good visual (I’m definitely a visual person) I have to share what our Marketing Director, Ashley, created to help explain the technology!
So cool, right?! We put Idea #1 & Idea #2 together and this formula became the perfect blend of sheer, neutral colour and long lasting, revitalizing nail goodies! When we were trying to decide how to talk about the product, we couldn’t think of a better way than a Nail Tinted Moisturizer. It’s a wash of neutral with a punch…all you need!
My nails get pretty beaten up with product testing, and when I apply just one coat of this product, I’m left with a quick-drying, high-shine, shell of sheer colour on the nail. I almost feel like my nails are wearing a tinted coat of armor. I can’t think of a better way to describe it!
It was so fun to bring this product to life and I’m so excited for you all to try it!
Until next time!