Plush Rush was dreamed up from a need for a great creamy lipstick and an everyday high-shine gloss-as well as a love of champagne. Sprinkled with a touch of effervescent sizzle it’s not only pretty to wear, but smells and feels good too!!
We definitely love a smooth, plump lip so we wanted this to be at the forefront of our formulas. Each product has a different plumping ingredient that when layered together creates a perfect plump lip! We wanted to step away from the traditional lip scent (looking at you, Vanilla) and create something new, and who doesn’t love champagne?! It was SO fun to create the champagne scent-and it brings a new meaning when we say Cheers! here at the office!
We knew we wanted to develop a lipstick that was creamy and had bold color (I’m a such for a bold lip to complement a cat eye), but we wanted the packaging to feel as plush as the formula did. We are totally addicted to the magnetized lid and the little “click” it makes as it opens and closes. Also-the unit carton (I know most people just toss it straight in the trash…) was SO so fun to create! We were inspired by a vintage lipstick case and wanted to mimic that feel with the way the carton opened. I think it’s just the cutest thing, but I’m also a sucker for packaging. It’s how I buy champagne-pretty bottle or label? SOLD!!
The lip liners are a perfect complement to the lipsticks, I love how the filling spheres fill in lines and help reduce the appearance of wrinkles, I also love to fill in my lips for added wear. The lip brush on the other end of the pencil is great for applying your lipstick or softening the lip line. The liners are really versatile so they work with multiple shades.
Ahh the gloss…first-I can fit 4 glosses in my purse along with my eleventy other things and there’s still leftover space! They are super sleek while still holding a lot of product! I love that the gloss has a high shine and feels a little balmy. I am always switching back and forth between Flirt & Double Dare. Finding that I can pull off a borderline neon violet is the best! The clear rod looks pristine every time you pull it out of the vial and the soft paddle applicator is flexible enough that I don’t even need a mirror to apply-and I’m a total klutz so this a big win for me!
The shades range from neutrals, to pinks, berries, and a touch of red. So there’s something for everyone! Naming the shades was also really fun! The lip glosses are named after things that give you a rush-while the lipsticks are named after feelings you have when you get a rush. Overall, this has been a REALLY fun collection to develop in every aspect! Be sure to share your looks with #FeelTheRush and #PlushRush on your social media channels!
Until next time,