Crushing on Coral

Surprise… It’s here!

The much anticipated 2019 color of year has been unveiled and declared the year for “Living Coral”. This beautiful shade of orange looks universally flattering on everyone and will be popping up as a statement hue from makeup, to fashion, to homewares and textiles.

It’s no secret that Pantone Color Institute™ has a keen eye for global color trends, color psychology, seasonal trend forecasts and color design strategy. Their authority in color helps provide the universal language of color for people around the world and butter LONDON™, the prestige colour cosmetics and nail lacquer brand, is collaborating with Pantone® as its official US beauty partner to introduce the highly anticipated 2019 Color of the Year, PANTONE® 16-1546 Living Coral.

“This is indeed one of the best kept secrets of the year and we take the secret very, very seriously!” said Julie Campbell, General Manager of butter LONDON. “The colour is revealed to us about 6 months in advance of the announcement and we instantly begin conceptualizing ideas, creating products and completing the finished collection for makeup and beauty lovers alike.”

December is a month marked with all things merry and bright and this butter LONDON x Pantone® collection is no exception. If you’re looking for a color that adds a bit of warmth, energy and comfort to your day, this is it! This animating shade of orange includes golden undertones that transfer beautifully into cosmetic products. With a slight element of surprise and empowering presence, Living Coral gives a sense of warmth and energy that you will feel when wearing these products.

“We were ecstatic when the Living Coral shade was revealed to us as we knew we would be part of a global trend and memorable makeup moment,” said Campbell. “Coral hues look gorgeous on absolutely everyone. It’s a shade you, your sister, your mom and best friend can all wear!”

This 6-piece collection features Living Coral nail polishes, lip gloss and a blush stick in the renowned butter LONDON formulas you know and love. With unmatched vibrancy and intense color release, this limited-edition collection will add a unique splash of color to any makeup arsenal.

Available Now! December 2018

3 Living Coral Mini Size Nail Lacquers, $12 each

Patent Shine 10X™, crème finish

Crushed Diamonds Patent Shine 10X™, shimmer finish

Glazen Peel-Off Glitter, glittery finish

Pantone Color of the Year 3-Piece Nail Kit, $22

Launching January 2019

Plush Rush Lip Gloss, plumping, high-shine lip gloss, $20

Shop our butter LONDON x Pantone Color of the Year 2019 Living Coral Collection here

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