Get ready to see more and more purple with Pantone’s new Color of the Year, Ultra Violet. The provocative ...On December 11, 2017 / By butter LONDON
We’re honored Plush Rush Lipstick in Playful won an Allure 2017 Best of Beauty Award for Best Pink Lipstick! From ...On September 19, 2017 / By butter LONDON
All about glossy eyeshadow? Our best selling Glazen Eye Gloss was featured on PopSugar, described as the “go-to product of ...On August 17, 2017 / By butter LONDON
In search of the manicure that won’t chip? InStyle’s “7 Long Lasting Nail Colors That Won’t Quit for Weeks” recommends our Patent-Gel ...On July 28, 2017 / By butter LONDON
Proving that safe does not mean boring, Allure selected the best summer colorful polishes without harmful ingredients, featuring our bubblegum pink lacquer, Fruit ...On June 28, 2017 / By butter LONDON
We believe playful is beautiful, colour should captivate, and makeup can be good for you. As the innovators who pioneered 3-free lacquers, we stand for carefully crafted colour with feel-good formulations in our 8-free nail polish and makeup.