Bravo – The Meaning Behind Ultra Violet

There’s Christmas morning, and then there’s the day Pantone announces its color of the year, says’s post The Pantone Color of the Year for 2018 Has a Big Feminist Meaning.

from Bravo:

The 2018 color isn’t just about aesthetics. In fact, it has a hidden meaning that ties in perfectly with the theme of women’s empowerment that has been dominating headlines for the past several months. After all, the Women’s March and the #MeToo movement were some of the biggest news stories from 2017.

“Ultra Violet conveys a sense of dignity, progress, and possibility,” said Sarina Godin, Butter London’s president. “It celebrates non-conformity and equality. This message is symbolic of female empowerment as women continue to express themselves in a multitude of forms.”

butter LONDON + PANTONE Color of the Year Collection
butter LONDON + PANTONE Color of the Year Collection

And here’s the best news yet: though the goods won’t hit stores like Nordstrom till early next year, you can get them online now.

Read the full post about this provocative shade on

See our new line of nail colors, lip glosses, eye shadow and eyeliner celebrating Ultra Violet, the PANTONE Color of the Year 2018.

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