Meet the Color of the Year 2018

We’re proud to partner again with Pantone, the Global Color Authority, to introduce the Color of the Year 2018, Meet ULTRA VIOLET, a provocative purple that speaks volumes and takes us to a place where imagination runs wild.

We co-created an exclusive collection of nail polish colors and makeup in the Pantone Color of the Year 2018, with complementary tones inspired by Ultra Violet’s magical thinking.

“We are thrilled to continue our partnership with Pantone as the exclusive beauty partner for Color of the Year 2018,” says butter LONDON President Sarina Godin.

Color of the Year 2018 Collection
Color of the Year 2018 Collection

“As a brand we are obsessed with color, so the relationship with Pantone has been a natural pairing. Ultra Violet translates perfectly to beauty, and we are delighted to celebrate this inventive, inspirational shade in our limited edition collection.”

Get a behind the scenes look here:

Check out violet’s new vibe with nail polish and lip shades in Ultra Violet, as well as lilac, lavender, mauve, and metallic purple (we’re loving Purple Reign).

6 New Nail Colors: (L-R) Misty Lilac, Hydrangea, Iced Lavender, Purple Reign, Ultra Violet and Mauvelous

Read more about Ultra Violet’s meaning and our new collection in Refinery29‘s post, “Pantone’s Color Of The Year Gives Us Hope For 2018.”

Lipsticks in Ultra Violet, Wild Orchid, and Canyon Rose
Lipsticks in Ultra Violet, Wild Orchid, and Canyon Rose

See the butter LONDON + Pantone collection of nail polish, lipstick, lip gloss, and Glazen Eye Gloss at, on Instagram and Facebook.

Read more about the story behind Ultra Violet in Architectural Digest’s article “Behind Pantone’s Color of the Year” and Quartz’s post “The 2018 Pantone Color of the Year Is Definitely Not Purple.” Browse more Ultra Violet products like coffee mugs and more at

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