bL Beauty Insider-Ally Chen of Fashion by Ally

Happy Friday, mates! As it is our 10th anniversary, we wanted to share the love (as well as lacquer & cosmetics) with everyone – so meet some of our extended family! These women are beauty insiders and we are privileged to share their passion for beauty. Each day during our 10 days of Friends & Family, we will highlight a different bezzie, so make sure to check back with us daily to get to know the rest of our #instamates.  You will fall in love with these kindred spirits just like we have!

What’s your favourite thing about blogging?

I love video blogging because it is an outlet to share my personal fashion and lifestyle journey. There is a community on YouTube with like-minded and incredibly passionate people, some of which have become my closest friends. YouTube has definitely given me a creative space to help ideas grow.

How did you discover your love for beauty?

I discovered the beauty world in high school after watching every Michelle Phan makeup tutorial on YouTube. I’ve been addicted ever since! I love makeup simply because it enhances your natural beauty and gives a boost of confidence.

What’s your go-to colour?

My go-to color is a bold red lip because it compliments my skin tone. It’s a classic color that never goes out of style.

What is your best beauty tip?

Celebrate your natural beauty and take care of yourself inside out. Being active, eating healthy food, and getting plenty of rest will promote healthy skin and hair!

What do you love about the CHEEKY Brush?

As a girl who is always on the go, I love the travel-friendly design. The brush is super soft and gives the most perfect and flawless blush application.


Ally Chen is the girl behind Fashion by Ally– a YouTube channel dedicated to creative DIY’s, fashion, beauty, and college lifestyle. Her goal is to inspire others to live a happier and healthier lifestyle. She was born and raised in San Francisco, California and is currently finishing her last quarter at University of California, Davis. Go Aggies!

One Reply to “bL Beauty Insider-Ally Chen of Fashion by Ally”

Leave a Reply

Your email address will not be published. Required fields are marked *